J.D. Power boosts analytic prowess with Korrelate acquisition

Article by Christian A., on April 25, 2014

J.D. Power is acquiring Korrelate, an analytics company providing data to ads agencies, media partners, advertisers, data syndicators and publishers who in turn analyzes online shopping behavior with purchase data. J.D. Power said in a statement that by combining Korrelate’s data with its Information Network, the company will be able to spot which Web sites and ad campaigns shoppers “are exposed to before they buy their vehicle.”

The company said the acquisition will create an "unparalleled data and analytics platform” to gauge effectiveness of digital ad spending. J.D. Power President Finbarr O’Neill remarked in a statement that the auto industry spends billions of dollars on digital marketing every year.

It said that by measuring online activity and tying it to actual vehicle sales, marketers could measure and optimize their digital strategy. O’Neill added that Powers’ acquisition of Korrelate, will help ad networks as well online publishers report with accuracy the effectiveness of online ads.

Christian Kugel, vice president of consumer research and analytics at AOL, a client at Korrelate, said in a statement that offline sales measurement is the future of the auto industry’s bid to gauge the success of online campaigns.

Topics: jd power

If you liked the article, share on:

Comments

Recommended

It has been two years since Fiat Chrysler Automobiles started courting suitors for a potential buyout. Naturally, two Chinese automakers namely Guangzhou Automobile Group and Great Wall Motor Company have...
by - September 24, 2017
What is your favourite colour? Is your car finished in the colour that reflects your personality? Nissan recently did a study about the correlation between the colour of a person’s...
by - September 24, 2017
The BMW X2 will be the company’s next entry-level compact crossover to join the lineup. And because of that, it needs to up its game so it makes sense for...
by - September 24, 2017
Just a month ago, Wolfgang Durheimer, the former president of Bugatti, was removed from the company so he could replace Stephan Winkelmann, former Lamborghini CEO and Audi Sport boss as...
by - September 23, 2017
BMW will be launching a new Competition Package especially for the M5’s 2018 model year. While in Frankfurt, Andy Cook, BMW’s product exec has talked with Motor 1 regarding some...
by - September 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries