Jaguar, MINI top J.D. Power 2013 Sales Satisfaction Index

Article by Anita Panait, on November 19, 2013

Buyers of new-vehicle are more satisfied with the car-buying experience if a salesperson employs a tablet during a sales process, according to J.D. Power and Associates' Sales Satisfaction Index, which deals with customer satisfaction with the dealership sales experience.  The index, which rates the sales experience on a 1,000-point scale, had salespeople using a tablet during the sales process scoring 844.

Salespeople using other sales methods scored 52 points less, at 792 points. According to Power, only 10 percent of salespeople use tablets during the sales process in 2013, from 7 percent in 2012. Tablets can be used to gather a customer’s personal information, demonstrate vehicle features and display financing information.

In a statement, J.D. Power Senior Director Chris Sutton said that while tablet usage has increased from 2012, dealers are “still missing an opportunity to improve their sales experience by providing shoppers with sales information on a single platform that allows them to easily browse options and features with immediate commentary from their salesperson." The index also found out that satisfaction is highest among buyers presented with payment options on a computer or tablet (833 points).

Among brands, Jaguar and Mini topped their respective classifications (luxury and non-luxury), the index showed. Jaguar ruled the luxury brands with a buyer satisfaction score of 740.  It was followed by Porsche, Lexus, Infiniti and Mercedes-Benz. Cadillac was sixth with 715, followed by BMW, Audi, Volvo, Land Rover and Acura. Lincoln was dead last with 692.  Overall, customer satisfaction with the dealership sales experience surged 9 points from 2012 to 673. [source: J.D. Power]

Topics: jaguar, mini, jd power

If you liked the article, share on:

Comments

Recommended

When Chevrolet came out with the 2018 Equinox last September, the facelifted model was offered in a diesel option for the first time, plus it weighed much less at 400...
by - July 23, 2017
If you are a huge fan of the hardcore GTS version, you probably know that the closest you could get to that model is the upgraded model of the M4...
by - July 23, 2017
Audi’s intention to bring out the Renn Sport Racing version of the Q5 was made clear when it unveiled the Audi SQ5 at the 2017 Detroit Motor Show early this...
by - July 22, 2017
Kia’s Sorento midsize sports utility vehicle is reaching its mid-cycle for the 2018 model year. Thus, its fans, enthusiasts and satisfied customers are expecting the Sorento to receive an update...
by - July 22, 2017
The Lotus Evora Sport 410 astonished the world after arriving as the more powerful and lighter edition of the already impressive Evora 400. Now, Lotus Cars is throwing in another...
by - July 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries