Jeep brand logs record global record sales in 2013

Article by Anita Panait, on January 8, 2014

The Jeep brand posted a 4-percent surge in global sales in 2013 to 731,565 vehicles, allowing it to post a new record. According to Jeep, three nameplates -- the Wrangler, Compass and Patriot – managed to set global and US sales records in 2013. Topping the brand’s global sales in 2013 is the Grand Cherokee with 255,005 units.

Close behind is the Jeep Wrangler at 210,715. The record was achieved despite not having the Jeep Cherokee only available for sale until late October. Jeep, which is Chrysler’s only global brand, is expected to account for a large majority of the carmaker's sales around the world. In 2009, Chrysler forecasted that Jeep would sell at least 700,000 vehicles globally in 2013 and 800,000 sales in 2014.

The first goal was accomplished despite the delayed launch of the 2014 Jeep Cherokee, which was rolled out to US dealerships in only late October after Jeep engineers had to recalibrate its nine-speed automatic transmission. Cherokee sold over 25,000 units in the US since its launch until the end of 2013 and it even outsold the Wrangler in December.

"We achieved this record while being out of the world's largest SUV segment for three quarters of the year," Jeep brand chief executive Mike Manley said in a statement.

He remarked that with a full lineup of capable and efficient SUVs, boosted by eventual global launch of the Cherokee, they expect to continue their sales momentum in 2014. For 2013, Jeep posted a 3-percent gain in sales gain in the United States and a 26 percent in the Asia-Pacific region, including a 29 percent rise in China. [source: Chrysler]

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