Jeep Grand Cherokee, Dodge Durango production to be colorless until February

Article by Christian A., on November 20, 2014

For the coming months, Chrysler dealers will not be able to order Jeep Grand Cherokee and Dodge Durango in any color – except black, white, silver or gray -- until February as the carmaker upgrades the paint shop at its Jefferson North Assembly plant to pave way for more complex colors. Likewise, Chrysler will suspend auto production at the site for three week starting Dec. 22, 2014 to upgrade the paint shop.

According to Chrysler spokeswoman Jodi Tinson, the upgrade at the Jefferson North paint shop will be similar to the upgrades installed earlier at Chrysler’s Warren Truck and Sterling Heights assembly plants in Michigan.

She said that the new painting process will improve the way the Grand Cherokee and Durango are painted, and will allow for more colors. She remarked that once the new paint process is online, more colors will slowly become available.

Aside from black, white, silver and gray, Grand Cherokee is also available in tan, brown, red, blue and maximum steel. Just around 19 percent of almost 24,500 unsold 2015 Grand Cherokees listed on Jeep.com were painted a color other the grayscale ones.

The Durango is also available in black, white, silver and gray as well as blue, tan, bright red, dark red, green and maximum steel. Just over 8 percent of the 719 unsold Durangos listed on Dodge.com were painted a color other than grayscale ones.

Chrysler sold 6 percent more Grand Cherokee in the first 10 months of 2014 in the United States to 151,303. The carmaker also sold 6 percent more Dodge Durango in the US to 52,886 in the same period.

Dodge’s design team worked to produce a brand-new exterior that expresses how progressive the Durango is, while keeping the brawny body and poised character that customers want from Dodge.

The new Durango face is still definitively Dodge and has a newer, slenderer split-crosshair grille with meshed textures distinctive to every level of trim. Merged with the reconceived projector-beam headlights and an elevated bumper in front, the 2014 Durango has an even more menacing appearance than the prior model. Durango's sculptured hood and grille finish the singular Dodge forward-leaning silhouette that flows through to the deeply recessed headlights.

For a more single-colour look, the Rallye and R/T come with dark-tinted headlight bezels, body-coloured lower fascias in front and back, wheel flares, grille and sill mouldings -- all specific to these packages. The R/T's riding height is 20 mm lower, further augmenting its athletic look and drive energy.

2014 Durango now has projector beam headlights, with LED daytime running lamps on the Rallye, Limited, RT, and Citadel. The LEDs run laterally along the headlamp’s bottom edge and create a distinct shape, like a hockey stick. Bi-xenon high-intensity discharge (HID) headlights come standard with the R/T and Citadel, turning night into day. Automatic levelling technology fine-tunes the aim of the headlight’s beam for minute elevation changes.

The all-new design to the front end features all-new projector fog lights and surrounds with matching crosshair textured grilles. Along with the higher front bumper, the all-new lowered fascia gives the 2014 Durango a broader and more powerful look.

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