Jeep repositioning the 2011 Compass as a slightly more premium vehicle

Article by Christian A., on December 17, 2010

Five weeks are all it took for the 2011 Jeep Compass to go from sketches to its release. Mark Allen, head of Jeep design, said that restyling typically takes about six months but the Compass was done in a record fast period.

He said that it was an “amazingly lightening-fast program” because the company was focused and had adequate resources.

It’s also notable that the restyled crossover is priced $4,000 higher than the 2010 model. The Compass is inspired by the luxury styling cues featured on the Grand Cherokee.The items that were replaced include all of the sheet metal from the A-pillar forward, as well as the grille, headlight treatments, and front and rear fascias.

Actually, its headlights came from the parts bin of the Grand Cherokee model. These changes to the styling are being undertaken as part of a strategy to appeal to new buyers and owners of compact cars to the reinvented Compass.

Apparently, the company took the criticism of the media to heart and made sure that this time around, the Compass will offer better insulation to lessen interior noise, have improvements in ride and handling, and have a smoother operation from the continuously variable transmission.

In addition, the interior door panels were given a more premium appearance. The Compass now boasts a long list of standard equipment. [via autonews - sub. required]

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