Jeep sold over 700,000 vehicles throughout the world in 2012

Article by Christian A., on January 11, 2013

The Jeep brand sold a record figure of over 700,000 vehicles throughout the world in 2012, about 19% higher than 2011 sales, according to Chrysler Group LLC. Mike Manley, who heads the Jeep brand, said that sales in 2013 are likely to continue increasing as the automaker introduces a new midsize Jeep SUV and upgraded versions of Jeep's top-seller Grand Cherokee.

Jeep sold 701,626 units in 2012, a global figure that exceeds its peak of 675,494 set in 1999. Chrysler has four main brands but it considers Jeep to have the most global reach. Jeep has three nameplates that get the most aggressive marketing outside North America. These are the Grand Cherokee full-sized SUV, the compact SUV Compass, and the Wrangler.

Grand Cherokee sales increased by 26% to 223,196 units sold worldwide. Compass sales increased by 20% at 103,321 units while Wrangler sales increased by 16% to 194,142 units. In Asia, sales in 2012 climbed by 94%.

Sales in Europe grew 29% while Latin America sales increased by 18%. In the U.S., Jeep sales climbed 13% to 474,131 units. The new midsize Jeep SUV is the replacement for the Jeep Liberty in its lineup. Chrysler's top-selling brand in the U.S. in 2012 was Dodge, which sold 825,917, about 16.5% higher than the previous year.

Jeep Wrangler is fitted with the well-known four-wheel drive, allowing it to have off-road capability that is truly unmatched. This latest version is a result of at least 70 years of experience when it comes to 4x4 engineering. As expected, the new Wrangler still has that body-on-frame design, electronic lockers, live axles, and five-link suspension system on the front and the rear.

While the Wrangler does come with a new powertrain, the engineers atJeep made sure to optimize the body-on-frame design’s sound and ride qualities. The new motor plus the transmission adaptations combined with the improved suspension calibrations help with the overall enhancements. Such improvements can be instantly experienced by the driver, whether on the road or off-road.

Speaking of transmissions, Jeep will be offering customers a selection of two transmissions for the Wrangler. The first is the manual six-speed transmission and the second being the automatic five-speed version. The brand also retuned the shocks and this time, it has been designed to give it that excellent balance when it comes to rough off-road capability and cutting-edge on-road handling.

By refining the mounting system of the powertrain, the sound quality of the interior was enhanced further. Helping with this effect is the addition of noise damping placed on the firewall. In addition, an engine cover has been added as well, a first for the Jeep Wrangler. With this, the cabin is cut off from any noise coming from the road surfaces and even the engine.

While the vehicle is idle, the noise of the engine can barely be heard. The main reason is that all of the accessories have been mounted to the vehicle’s 3.6-liter V6 engine without any use of accessory brackets. This brings two benefits with the first being that the accessories, like air conditioning compressor, alternator, and power steering pump, are held firmly in place. The second is that they become less vulnerable against noise and vibration.

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Topics: jeep, sales



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