Jeep tasked to double its global sales by 2018 to 1.5 million units

Article by Christian A., on May 6, 2014

Sergio Marchionne, chief executive of Fiat Chrysler, is aiming for the Jeep brand to double its global sales to over 1.5 million vehicles by 2018, sources told Automotive News Europe. Marchionne views Jeep as one of the main pillars of growth for Fiat Chrysler and is expected to disclose plans for the brand when he unveils a new five-year product and business plan for the merged company.

Jeep is the only brand expected to overshoot the sales targets that Marchionne set in November 2009. At the time, Marchionne wanted Jeep to sell over 800,000 units in 2014, from 497,000 in 2008. Now, Jeep is expected to sell over a million units this year, after selling 731,565 vehicles in 2013.

Seen to boost that growth is its new entry-level model – the Jeep Renegade, which production is due to start next month at Fiat Chrysler’s Melfi site in Italy. The site could produce 150,000 Renegades annually and would also build the Fiat 500X, which is also underpinned by the platform that underpins the Renegade.

Melfi will initially produce build the Renegade for global markets, with Fiat Chrysler’s Pernambuco site in Brazil starting pilot production of the vehicle for South America later this year. Fiat Chrysler's Latin America CEO Cledorvino Belini remarked last month that the Pernambuco site will be Fiat Chrysler’s “most advanced plant in the world” with the Renegade being its first product.

Fiat Chrysler expects to start Jeep output in China by late next year following an agreement with local partner Guangzhou Automobile Group. The carmaker disclosed last month that three Jeep models will be produced with Guangzhou Auto.

Sources in Italy told Automotive News Europe that the Renegade will be the first Jeep produced in Guangzhou, with a second Jeep model dubbed as 551 slated for production in 2016.

If you liked the article, share on:

Topics: jeep, sales

Comments

Recommended

Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Mercedes-Benz just made an announcement that the 2018 E Class Cabriolet has finally landed in the United States. If you had not known, the E Class will be positioned in...
by - November 22, 2017
After a somewhat successful fray into the automotive market in China, the resurrected German automobile brand Borgward is finally heading to Europe, bringing along with it the Borgward BX7 sports...
by - November 22, 2017
Automotive industry veteran Bob Lutz has once again spoken out against Tesla. Known as one of Tesla Motors’ greatest skeptics, Lutz had stated two years ago that the Silicon Valley...
by - November 22, 2017
Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries