Jeep will continue offering the Grand Cherokee SRT for 2015MY, could be renamed Trackhawk in 2016

Article by Christian A., on October 21, 2014

Hints regarding Chrysler Group’s plans for the SRT versions of the Chrysler 300 and Jeep Grand Cherokee are beginning to surface. For one, Chrysler have told dealers that they can order the Jeep Grand Cherokee SRT for MY2015, which means this model would still be built and offered at least for that model year.

Chrysler Group, however, filed in July for a trademark on the name Trackhawk, which according to a source of Automotive News, could be used to dub the new Cherokee SRT as the Grand Cherokee Trackhawk in 2016. No final decision has been made.

The Grand Cherokee SRT -- Jeep's highest-priced base model -- is powered by a 475-hp, 6.4-liter Hemi V-8. To celebrate its 75th anniversary in 2016, Jeep is planning to build special editions of its vehicles.

Currently, Jeep is using a similar tag – Trailhawk – to dub off-road versions of the Cherokee and the Renegade small SUV. In the 2013 model year, Jeep produced a Trailhawk version of the Grand Cherokee but discontinued it for 2014, a spokeswoman for the brand said.

Chrysler will continue sales of the Chrysler 300 SRT in a number of right-hand-drive countries next year, excluding North America. The carmaker is refreshing the Chrysler 300 for 2015, according to the brand's five-year business plan.

The new 2014 Jeep Grand Cherokee SRT builds on the success of the world-renowned SRT (Street and Racing Technology) brand to offer new styling cues – both on the exterior and interior – conveying a greater degree of power as well as luxury.

Mark Trostle, Head of Design for the SRT Brand, Mopar and Motorsports, Chrysler Group LLC, remarked that once more, the 2014 Jeep Grand Cherokee SRT is setting the standards higher for the brand’s performance SUV. The new Grand Cherokee SRT is provided with an aggressive exterior that remains upscale and functional, as well as an opulent interior laden with new technology and connectivity.

With SRT’s performance-oriented and functional designs finding its way into Jeep’s new utility vehicle, the 2014 Jeep Grand Cherokee SRT is readily recognizable as a performance SUV. Its exterior fuses aggressive, upscale and functional styling, as evident on its front end that is defined by the signature seven-slot upper grille with shorter black screen insert.

This grille is surrounded on the sides by slimmer, adaptive, bi-xenon headlamps that are in turn bordered by a signature LED character lamp treatment. To make the new SRT model stand out from other Jeep Grand Cherokee models, the Jeep grille has been made larger, while its headlamps have been made to bask onto a black background that also accentuates their jewel-like looks.

Trostle quipped that they aimed to give the new Grand Cherokee SRT two distinct visual signatures -- one on the day and the other at night. He added that all of the styling improvements, in particular the headlights and LED surround, lend the new Grand Cherokee SRT a distinct performance-oriented and menacing appearance.

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