McLaren Automotive celebrates the June 21 opening of its first dedicated McLaren retailer, which is called McLaren London, located at One Hyde Park, Knightsbridge. By the end of 2011, the company will have 35 bespoke retailers in 19 countries around the globe.
The company has carefully selected all of these to provide the best in customer service and sales for a range of high-performance sports vehicle units, starting with the ground-breaking McLaren MP4-12C.
The star-studded opening celebration of McLaren London was hosted by Vodafone McLaren Mercedes drivers, Lewis Hamilton and Jenson Button, as well as McLaren Group and McLaren Automotive Executive Chairman, Ron Dennis.
The event celebrated ‘Defining Moments in Time’, recognizing the launch of the international network of McLaren vehicle retailers, and the launch of the first "pure" McLaren sports vehicle.
In addition, the event presented past McLaren track successes with iconic trophies and two of the race-winning Formula 1 cars of Lewis Hamilton. According to Ron Dennis, they are "fiercely proud" of the McLaren brand.
He added that he looks forward to delivering great vehicles to their retailers, knowing that they all share a common objective, which is to be driven to succeed and to be the best at everything that they do.
The new and advanced McLaren MP4-12C is expected to be the first from the McLaren Automotive collection of high-efficient and high-performance sports cars based with a carbon-fiber base. In particular, it is expected to meet head-on many of premium performance cars from its rivals out there as it offers more power and is better in terms of fuel efficiency, lighter, and more exclusive.
The first unit of the MP4-12C is expected to come off the McLaren Production Centre’s production line by mid-July with the first batch to be delivered to the European market on the weeks following that. This is possible as some units are in fact already on McLaren Technology Centre’s production line. The MTC is located in Woking England and beside it is the new £40m facility called the McLaren Production Centre, where the future sports car will be built as well. It is estimated that 1,000 units will be hand-built at the MPC with the aim of a worldwide distribution especially on the first full year.
After that, the company hopes that its production yearly will reach 4,000 McLarens particularly once the model line-up is completed towards the middle of the decade. The company will also be offering this model at its flagship showroom which is in one of the most celebrated location at the One Hyde Park: The Residences at Mandarin Oriental.
Meanwhile, Jardine Motors Group was chosen to be part of the company’s retailer network and was chosen as they were able to show an excellent track record when it comes to delivering outstanding customer service and better aftersales support. The company has long displayed its commitment when it comes to giving customers a great experience regardless of where they are.
One way that McLaren Automotive does that is to make sure that repair is both efficient and fast through what they call as the pit-stop service. Unlike other automakers on the market, McLaren guarantees that the retailers belonging to its network always have on hand a spare of the MP4-12C’s each and every part.
Once the London showroom is officially launched, McLaren will open two additional retailers in the U.K. market. The first will be launched on June 30 and will be managed by Sytner Group in Manchester.
The other is scheduled for a July 5 launch and is in Birmingham under Rybrook Motor Holdings. The company reveals that 32 other locations will be opened around the world and they will start operations towards the end of the year. It will start in July and go all the way through summer in countries like Belgium, Italy, France, Spain, Germany, and Switzerland.