Jeri Ward will be Audi’s new director of customer experience

Article by Christian A., on November 16, 2011

Audi of America has named Jeri Ward to fill the new post of director of customer experience as part of the company's aim to strengthen customer loyalty and enhance client satisfaction. Ward, a former marketing executive, will be responsible for the new "voice of the customer" program, the company's 75-employee customer care call center as well as an online owner panel called the Audi Drivers Circle with more than 3,500 participants.

The members in the circle are asked each month regarding their customer experiences as well as the new programs that Audi is considering.

On the dealer side, Ward's 14-member team will be distributed to the three regional sales offices to "identify best practices" and to ensure that they will "meet the needs of customers." Ward stated that her role is "cross-functional" and that she is working across the organization to offer customer insight in planning as well as in activities that involves the customer.

Ward added that she and her team will be developing strategies, followed by new programs. Enhancing customer satisfaction is vital for Audi if it is targeting an increase in U.S. sales to 200,000 vehicles by 2018. The company's U.S. sales are expected to rise 10 percent in 2011 versus 2010, when the company sold 101,629 units.

Audi's U.S. sales climbed 17 percent through October to 95,206 units. In the last two J.D. Power and Associates annual Customer Service Index studies, the company has ranked poorly, scoring below average and near the bottom of the 13 luxury brands that were rated.

Topics: audi

If you liked the article, share on:

Comments

Recommended

It is quite common to revive classic cars if you have a lot of extra money. Models like the Jaguar XKSS and Aston Martin’s DB4 GT have been upgraded to...
by - August 21, 2017
Famous designer of certain Ferrari vehicles like the Enzo Ferrari and the P4/5, Ken Okuyama has revealed another one of his designs at the 2017 Pebble Beach Concours over the...
by - August 21, 2017
The current generation of the BMW M3 (F80) sedan isn’t just sporty and luxurious in terms of looks, but also in terms of performance. Because of its athletic appeal, the...
by - August 21, 2017
A lot of us know Singer Vehicle Design and their signature work of reimagining Porsche 911s, and making them look like hot rods from the 70s. They are not alone...
by - August 20, 2017
August 17, 2017 is a sad day for the Dodge Viper, its fans, enthusiasts and its admirers. It is the day when the last Dodge Viper rolled off the assembly...
by - August 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries