Jerry Seinfeld will again pen Acura ads that will be shown before and after episodes of "Comedians in Cars Getting Coffee." According to Seinfeld, the second set of ads will tackle on the idea that a car is "going to completely remake your life." That idea gave birth to Dan Granite, a fictional car salesman who provides life advices while touting the Acura TLX to a prospective buyer.
"I sell cars, you sell you," Granite says, albeit obscurely. Seinfeld told Advertising Age that he and Acura have cut 10 spots, two for each episode. Acura recently agreed to be the exclusive sponsor of 24 new episodes – covering seasons six, even, eight and nine -- on Sony Pictures Television's Crackle.com.
Acura is also sponsoring this season, with another set to run online in the fall. Mike Accavitti, general manager of American Honda's Acura Division, remarked that they have “stumbled onto something special," referring to the show.
Seinfeld admitted the fact that thanks to Acura sponsorship, the show goes on. He remarked that he doesn't think that he would be doing the show at this point if it weren't for Acura. He noted that Acura is a good fit for the show.
Seinfeld quipped that he isn't interested in a marketing title to affix to his name, unlike other celebrity endorsers. "I don't like titles. I don't like credits. I just like doing the gig," he said.
Accavitti disclosed that while agency Mullen provided some support to ads, Seinfeld did "all the heavy lifting" partly to make sure that they were contextually relevant.
The 2015 TLX is a completely new midsized sports sedan, a descendant of the TL, and the third automobile in Acura's re-imagined performance-luxury sedan range, fixed between the ILX entry-level luxury sedan and the RLX flagship sedan.
Developed as part of the 'Red Carpet Athlete’ theme, the new TLX’s design delivers a singular and captivating mix of sports-sedan power and superior (red-carpet) lavish sophistication, while supplying Acura's 'Synergy Between Man and Machine' direction, epitomised by automobiles that perform at the driver’s will with innate, thrilling, and inspiring drive dynamics.
The TLX’s design will also appeal to a wider cross-section of customers for luxury sports-sedans, as it will have a lower entry cost and broader range of options for powertrains and drivetrains. It also has three distinctive TLX offerings:
• TLX with a 2.4-litre, 206-hp i-VTEC inline-4 with eight-speed Dual Clutch Transmission (8DCT) with torque converter, and Precision All-Wheel Steer (P-AWS);
• TLX with a 3.5-litre, 290-hp i-VTEC V-6 with nine-speed automatic transmission and P-AWS; and
• TLX SH-AWD with next-gen Super-Handling All-Wheel-Drive, only available with the 3.5-litre, 290-hp V-6, and nine-speed automatic.
Each of the three TLX models comes with a lengthy list of standard features for luxury, comfort, convenience, and safety. TLXs with a 2.4-litre engine have an upgrade option in the Technology package, and those with the 3.5-litre engine can come with the Technology or the top-of-the-line Advance Package.