Jerry Seinfeld to write Acura ads that will be shown before and after episodes of his show

Article by Christian A., on July 4, 2014

Jerry Seinfeld will again pen Acura ads that will be shown before and after episodes of "Comedians in Cars Getting Coffee." According to Seinfeld, the second set of ads will tackle on the idea that a car is "going to completely remake your life." That idea gave birth to Dan Granite, a fictional car salesman who provides life advices while touting the Acura TLX to a prospective buyer.

"I sell cars, you sell you," Granite says, albeit obscurely. Seinfeld told Advertising Age that he and Acura have cut 10 spots, two for each episode. Acura recently agreed to be the exclusive sponsor of 24 new episodes – covering seasons six, even, eight and nine -- on Sony Pictures Television's Crackle.com.

Acura is also sponsoring this season, with another set to run online in the fall. Mike Accavitti, general manager of American Honda's Acura Division, remarked that they have “stumbled onto something special," referring to the show.

Seinfeld admitted the fact that thanks to Acura sponsorship, the show goes on. He remarked that he doesn't think that he would be doing the show at this point if it weren't for Acura. He noted that Acura is a good fit for the show.

Seinfeld quipped that he isn't interested in a marketing title to affix to his name, unlike other celebrity endorsers. "I don't like titles. I don't like credits. I just like doing the gig," he said.

Accavitti disclosed that while agency Mullen provided some support to ads, Seinfeld did "all the heavy lifting" partly to make sure that they were contextually relevant.

The 2015 TLX is a completely new midsized sports sedan, a descendant of the TL, and the third automobile in Acura's re-imagined performance-luxury sedan range, fixed between the ILX entry-level luxury sedan and the RLX flagship sedan.

Developed as part of the 'Red Carpet Athlete’ theme, the new TLX’s design delivers a singular and captivating mix of sports-sedan power and superior (red-carpet) lavish sophistication, while supplying Acura's 'Synergy Between Man and Machine' direction, epitomised by automobiles that perform at the driver’s will with innate, thrilling, and inspiring drive dynamics.

The TLX’s design will also appeal to a wider cross-section of customers for luxury sports-sedans, as it will have a lower entry cost and broader range of options for powertrains and drivetrains. It also has three distinctive TLX offerings:

• TLX with a 2.4-litre, 206-hp i-VTEC inline-4 with eight-speed Dual Clutch Transmission (8DCT) with torque converter, and Precision All-Wheel Steer (P-AWS);

• TLX with a 3.5-litre, 290-hp i-VTEC V-6 with nine-speed automatic transmission and P-AWS; and

• TLX SH-AWD with next-gen Super-Handling All-Wheel-Drive, only available with the 3.5-litre, 290-hp V-6, and nine-speed automatic.

Each of the three TLX models comes with a lengthy list of standard features for luxury, comfort, convenience, and safety. TLXs with a 2.4-litre engine have an upgrade option in the Technology package, and those with the 3.5-litre engine can come with the Technology or the top-of-the-line Advance Package.

If you liked the article, share on:

Topics: acura, advertising

Comments

Recommended

At Aston Martin, there is the Valkyrie. In the near future, there might also be a Valhalla. Another name that starts with letter “V,” the Valhalla has just been reserved...
by - November 16, 2018
The up-and-coming Audi E-tron GT four-door sports car is one of the electric cars that the premium carmaker has promised to deliver before 2025. But as early as now, some...
by - November 15, 2018
Magneti Marelli S.p.A., the high-end maker of automotive parts and components, will be soon own by a Japanese company. This comes as it current owner, Fiat Chrysler Automobiles has inked...
by - November 15, 2018
It has already been months since Czech carmaker Skoda unveiled the comprehensively refreshed – both in terms of design and engineering -- Fabia hatchback. Now, the car company will be...
by - November 14, 2018
After VIN registrations revealed months ago that Porsche was planning a new 718 Cayman T, new details have surfaced that about the hardcore model. According to a report by Auto...
by - November 14, 2018