Jim Farley brings Toyota experience into stint as Ford Europe chief

Article by Christian A., on November 24, 2014

By the time Jim Farley takes over as the head of Ford Motor Co.'s operations in Europe starting Jan. 1, 2015, he will be bringing with him a lot of experience and learning he got when he was working for Toyota in the region. That was in 1997, when Farley was placed in charge of advance product planning for Europe.

He admitted that at the time, he doesn’t have a clue about dominant subcompact car segment – called B segment – in the region. He said that on his first stint in Europe, Toyota was completely importing Japanese models and does not have one exclusive product for the region. He remarked that he even know what the B segment was.

To educate himself, he documented virtually every model on sale in all the major markets in Europe, taking pictures and using a tape measure in the process. He said he learned homologation and the tax breaks for different engine displacements.

“I learned the hard way, and we built that product plan from the bottom up," he told Automotive News. This time around, he will be heading from being Ford’s executive vice president of global marketing, sales and service to president of Ford of Europe, Middle East and Africa, effectively swapping roles with Stephen Odell.

He was chief of marketing at Ford for seven years, and he is “thrilled” in his shift to leading a regional business unit. Farley noted that he was in charge of Ford's operations in Canada, Mexico and South America for about 18 months in 2009-2010 while handling global marketing.

If you liked the article, share on:

Topics: toyota, ford, europe

Comments

Recommended

Many automakers seem to always have the Nurburgring in the back of their heads when they build new cars. And a lot of them seem to be obsessed about making...
by - December 12, 2017
Niels van Roij Design has revealed a number of new renderings of the company’s upcoming shooting brake. Inspired by the Tesla Model S, this one-off model is scheduled to be...
by - December 12, 2017
Mercedes-Benz has officially released the pricing details of the new 2019 CLS. The base variant is the CLS 350d 4Matic that’s equipped with the inline-six rated engine and comes with...
by - December 12, 2017
In addition to revealing the first images, ARES Design also released new information on its upcoming supercar dubbed as “Project Panther.” The company is aiming for this new model to...
by - December 12, 2017
Mercedes-AMG revealed that it will be unveiling the CLS 53 during the North American International Auto Show in January 2018. This was confirmed by none other than that brand’s very...
by - December 12, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries