Jim Farley brings Toyota experience into stint as Ford Europe chief

Article by Christian A., on November 24, 2014

By the time Jim Farley takes over as the head of Ford Motor Co.'s operations in Europe starting Jan. 1, 2015, he will be bringing with him a lot of experience and learning he got when he was working for Toyota in the region. That was in 1997, when Farley was placed in charge of advance product planning for Europe.

He admitted that at the time, he doesn’t have a clue about dominant subcompact car segment – called B segment – in the region. He said that on his first stint in Europe, Toyota was completely importing Japanese models and does not have one exclusive product for the region. He remarked that he even know what the B segment was.

To educate himself, he documented virtually every model on sale in all the major markets in Europe, taking pictures and using a tape measure in the process. He said he learned homologation and the tax breaks for different engine displacements.

“I learned the hard way, and we built that product plan from the bottom up," he told Automotive News. This time around, he will be heading from being Ford’s executive vice president of global marketing, sales and service to president of Ford of Europe, Middle East and Africa, effectively swapping roles with Stephen Odell.

He was chief of marketing at Ford for seven years, and he is “thrilled” in his shift to leading a regional business unit. Farley noted that he was in charge of Ford's operations in Canada, Mexico and South America for about 18 months in 2009-2010 while handling global marketing.

Topics: toyota, ford, europe

If you liked the article, share on:

Comments

Recommended

Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
While Honda’s new 2018 HR-V will be rolling out at the dealerships with just a few updates, the company is certainly not giving up its spot as the best-selling vehicle...
by - August 18, 2017
Like it or not, Chevrolet may soon be offering a cheaper Camaro in hopes of competing with Dodge Challenger and Ford Mustang GT. Apart from the less expensive trim, the...
by - August 17, 2017
Recently, Porsche revealed a new Macan Turbo wearing a Performance Package and a unique Porsche Motorsport themed paint. At first look, it will remind you of the 919 Hybrid and...
by - August 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries