Joe Lawrence is Porsche COO in North America

Article by Christian A., on May 15, 2013

Joe Lawrence will serve as the Chief Operating Officer of Porsche Cars North America starting on September 1. Lawrence, who is 44 years old, is the current CEO of Canadian operations. This means that Lawrence will be the No. 2 executive in the U.S., which is Porsche’s biggest market. Lawrence will take the position vacated by Michael Bartsch, 54 years old, who will then be the CEO of Porsche Cars Australia.

In a prepared statement, Detlev von Platen, CEO of Porsche Cars North America, said that Lawrence is a “professional who has honed his skills and delivered impressive results in a significant growth market." Lawrence, who is American, became the CEO of Porsche Canada in 2009. Since then, sales in the country have almost doubled.

Lawrence has experienced working for Nissan and BMW but he actually started in the industry handling dealership sales. Bartsch, an Australian, was COO of Porsche North America since 2005. Under Bartsch’s leadership, U.S. sales increased.

In fact, Porsche was able to set a sales record last year. He is also credited for streamlining the dealer network. During his tenure, sales per dealership and dealership profitability had significantly increased.

Porsche's new-generation 911 Carrera emerges from one of the largest development steps in the classic sports car's long history. Almost 90% of the new 911 Carrera's components have been redeveloped and redesigned. It has an all-new lightweight body, new suspension systems, and further drivetrain efficiencies, offering enhanced Porsche Intelligent Performance. This intelligent performance manifests itself in further improved driving dynamics, greater everyday practicality, and up to 16% lower emissions and fuel consumption.

The new 911 Carrera's proportions and design have developed in line with the technology. Its 100-mm longer wheelbase is one of its most prominent points of differentiation. Meanwhile, its overall length is just under 4.5 m and its maximum width is approximately 1.8 m, making it still the most compact sports car of its class. Its body is 56 mm longer overall, and its overhang is 32 mm shorter at the front and 12 mm at the rear.

Its roofline is around 7 mm lower compared to its predecessor's, and around 6 mm lower compared with that of the Carrera S. Moreover, its maximum headroom remains virtually the same. For the coupés that feature a sunroof, which is the electric slide/tilt type, the headroom is 15 mm more.

Apparent from every angle is the 911 Carrera's stylistic evolution. When viewed from its side, one can see its new styling, its more convex windscreen, and its larger alloy wheels, all contributing to the vehicle's jauntier and more coupé-like character.

Furthermore, its new headlights as well as its larger side air intakes are typical aspects of the new 911 Carrera's revised, wider front end. Its wider and variably extending rear spoiler also highlights its greater power output. This, together with the other aerodynamic optimizations, also ensures the vehicle's significantly lower lift while also retaining its equally good cd value.

Completing the new vehicle's rear profile are its narrower, redesigned LED technology rear lights.

If you liked the article, share on:

Comments

Recommended

Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Mercedes-Benz just made an announcement that the 2018 E Class Cabriolet has finally landed in the United States. If you had not known, the E Class will be positioned in...
by - November 22, 2017
After a somewhat successful fray into the automotive market in China, the resurrected German automobile brand Borgward is finally heading to Europe, bringing along with it the Borgward BX7 sports...
by - November 22, 2017
Automotive industry veteran Bob Lutz has once again spoken out against Tesla. Known as one of Tesla Motors’ greatest skeptics, Lutz had stated two years ago that the Silicon Valley...
by - November 22, 2017
Dubai is one of the few countries where expensive cars are the norm, many of which are specially modified as well. And this just in: Bentley has debuted the new...
by - November 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries