Joe Lawrence is Porsche COO in North America

Article by Christian A., on May 15, 2013

Joe Lawrence will serve as the Chief Operating Officer of Porsche Cars North America starting on September 1. Lawrence, who is 44 years old, is the current CEO of Canadian operations. This means that Lawrence will be the No. 2 executive in the U.S., which is Porsche’s biggest market. Lawrence will take the position vacated by Michael Bartsch, 54 years old, who will then be the CEO of Porsche Cars Australia.

In a prepared statement, Detlev von Platen, CEO of Porsche Cars North America, said that Lawrence is a “professional who has honed his skills and delivered impressive results in a significant growth market." Lawrence, who is American, became the CEO of Porsche Canada in 2009. Since then, sales in the country have almost doubled.

Lawrence has experienced working for Nissan and BMW but he actually started in the industry handling dealership sales. Bartsch, an Australian, was COO of Porsche North America since 2005. Under Bartsch’s leadership, U.S. sales increased.

In fact, Porsche was able to set a sales record last year. He is also credited for streamlining the dealer network. During his tenure, sales per dealership and dealership profitability had significantly increased.

Porsche's new-generation 911 Carrera emerges from one of the largest development steps in the classic sports car's long history. Almost 90% of the new 911 Carrera's components have been redeveloped and redesigned. It has an all-new lightweight body, new suspension systems, and further drivetrain efficiencies, offering enhanced Porsche Intelligent Performance. This intelligent performance manifests itself in further improved driving dynamics, greater everyday practicality, and up to 16% lower emissions and fuel consumption.

The new 911 Carrera's proportions and design have developed in line with the technology. Its 100-mm longer wheelbase is one of its most prominent points of differentiation. Meanwhile, its overall length is just under 4.5 m and its maximum width is approximately 1.8 m, making it still the most compact sports car of its class. Its body is 56 mm longer overall, and its overhang is 32 mm shorter at the front and 12 mm at the rear.

Its roofline is around 7 mm lower compared to its predecessor's, and around 6 mm lower compared with that of the Carrera S. Moreover, its maximum headroom remains virtually the same. For the coupés that feature a sunroof, which is the electric slide/tilt type, the headroom is 15 mm more.

Apparent from every angle is the 911 Carrera's stylistic evolution. When viewed from its side, one can see its new styling, its more convex windscreen, and its larger alloy wheels, all contributing to the vehicle's jauntier and more coupé-like character.

Furthermore, its new headlights as well as its larger side air intakes are typical aspects of the new 911 Carrera's revised, wider front end. Its wider and variably extending rear spoiler also highlights its greater power output. This, together with the other aerodynamic optimizations, also ensures the vehicle's significantly lower lift while also retaining its equally good cd value.

Completing the new vehicle's rear profile are its narrower, redesigned LED technology rear lights.

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