Jon Brancheau leaves as North American marketing chief for Nissan

Article by Christian A., on May 12, 2014

Jon Brancheau is leaving Nissan as its marketing chief for North America. He was credited for boosting Nissan’s brand image with consumers in the years he served as the carmaker’s North American marketing vice president. Brancheau was in charge of positioning of a series of new and redesigned product launches, including the Altima, Pathfinder, Sentra, Versa, Rogue, Juke and Leaf.

Aside from helping Nissan increase its volume, Brancheau’s greater hurdle was to make sure that customers in the United States got the right perception of the Nissan brand. Executives started grumbling in 2008 that Nissan was perceived as a murky discount brand.

Nissan executives felt that the brand’s image needed new clarity to stand out against Honda, Toyota and Hyundai. Nissan tapped Brancheau in 2010 to take charge of its marketing program and TBWA\Chiat\Day ad agency to broadcast Nissan as a brand for product innovation that boasts of edgy and sporty designs.

Since then, Nissan has pounded on the tagline “Innovation that excites” in its advertising. Brancheau was also responsible for increasing Nissan’s social media presence and even made it presence felt in college American football, which included a partnership with the Heisman Trophy Foundation.

Brancheau remarked that he is looking forward to “pushing the ‘pause’ button” to spend some quality time with my family while considering his next challenge. He said that he is confident that Nissan is positioned for sustainable growth and continued success.

According to Nissan’s senior North American spokesman Dave Reuter, the carmaker wants to set aside any speculation that Brancheau has been dismissed from his post.

He added that Nissan even tried to talk Brancheau into staying. Nissan Division posted a 13-percent rise in sales in the first four months of 2014 to 418,509 units, with its market share jumping to 8.1 percent at the end of April.

Topics: nissan, marketing

If you liked the article, share on:

Comments

Recommended

A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries