Nissan has appointed José Muñoz as the senior vice president for sales and marketing for the United States and Canada, giving him powers to oversee both Nissan and Infiniti in the North American countries. His appointment will take effect on April 1, 2013. Muñoz will be replacing Brian Carolin, who will retire from the post he has held since 2008.
Muñoz is currently senior vice president for Latin America, helping Nissan strengthen its position as the largest brand in Mexico. The management shift comes as Nissan’s target to surpass Honda as the second best import brand in America seems difficult to achieve.
In fact, Nissan’s market share in the region has dropped this year, in contrast to Honda’s which has jumped. Muñoz will carry a new title of senior vice president, sales and marketing, U.S., Canada & Latin America. He will be responsible for customer quality and dealer network development for the entire Americas region.
His promotion is viewed as a clear reward for a 42-month solid sales leadership in Mexico. Muñoz has been firm in making Nissan as the No. 2 import brand of Latin America, behind fellow Japanese carmaker Toyota. Prior to his Mexico assignment in 2009, Muñoz had a managing director at Nissan of Spain. He holds a doctoral degree in nuclear engineering from the Polytechnic University of Madrid and an MBA for Spain's Insitituto de Empresa Business School.
Under Muñoz, Nissan was able to achieve a 25-percent market share in Mexico, and is building market share and assembly plants in Mexico and Brazil. Muñoz was also responsible for bringing new order and efficiency to the Nissan’s Mexican dealer base, signing on new dealers while filtering out under-performing retailers