Jose Munoz, Nissan’s newly appointed senior vice president of sales and marketing for the Americas, has outlined a number of targets he plans to achieve in the United States. Munoz’s priority goals include overtaking fellow Japanese carmaker Honda in volume and double per-store sales in key markets. He also wants to increase dealer profits and raise franchise values.
On top of that, Munoz aims to persuade multi-franchise dealers to sell Nissan vehicles first, ahead of their other brands. He told Automotive News that he aiming to have Nissan get a 10-percent market share in the US. He noted that he always think about how to do better to achieve the 10 percent.
Munoz caught the eyes of Nissan’s upper hierarchy after propelling the carmaker’s unit in Mexico to dominate the vehicle market in the country. As president of Nissan Mexicana, he was able to the unit the highest market share in its history in Mexico.
He, however, was supposed not bound to have a career in the auto industry. His started his career, not as a marketer, but with a Ph.D. in Nuclear Engineering from Polytechnic University of Madrid. His discovered his skills and penchant for selling vehicles after falling in love with a Peugeot dealer in Madrid. She later became his wife. [source: automotive news - sub. required]