The global economic downturn has been blamed for many negative effects across different areas, and the European car industry is no exception. But some companies seem to have been able to make the most of the hidden opportunities this difficult situation still holds: Audi took its chance and came out fighting over the last few months.
The Bavarian producer, one of the favorite luxury brands in car sales websites across Europe such as Italy’s eBay Annunci, has been able to deliver an impressive 12.9 percent increase in worldwide sales in the month of July 2012 over the same month of the previous year. Comparing the whole first half of 2012 to the first six months of 2011, the data speaks of a similar growth of 12.3 percent.
With 852,900 units sold over the same period, it’s clear to see how Audi’s recent history is an incredibly successful one, which owes much to a fantastic performance in extra-European markets: while the European sales went up by 5.5 percent, a proper boom was noticed in China, where a +34.6 percent was reached, with peaks of +80 percent for the locally assembled Audi Q5.
Meanwhile, the news from across the Pond was equally impressive: sales in the United States saw a 28 percent increase for the month of July, the best month in the American history of the Bavarian manufacturer and its 19th consecutive record in the country.
The data was commented enthusiastically by Audi of America’s Chief Operating Officer, Mark Del Rosso: “Audi models exude emotion and innovation, and consumers are responding. A record July kicks off a second half that will see the brand gain even more sales momentum.”
Back in the German homeland, the same excitement is building up around the new A3, which will hit European markets from the end of the month: a roaring autumn of success lies ahead for the brand of the four rings.
In the in fiscal year 2010, the Audi brand managed to achieve a new delivery record. Global deliveries jumped by around 15 percent, as Audi delivered 1.09 million units in 2010 compared to around 950,000 in 2009. This was helped by impressive delivery jumps in several regions such as in the United States where deliveries surged 22.9 percent. Vehicle deliveries in China rose dramatically by 43.4 percent in 2010, Audi’s deliveries in Western Europe increased 4.0 percent.
Overall, the Audi brand sold 1.32 million units in 2010, which represents a jump of 11.7 percent over the prior year (1.18 million units in 2009).