Karim Habib is the new Head of Bmw Design

Article by Christian A., on May 24, 2012

Bmw announced that starting on 01.06.2012, Karim Habib will take over as Head of Bmw Design. The 42-year-old Lebanon-born Canadian joined the BMW Group design team back in 1998 and shaped the design of the current BMW 7 Series. Since March 2011, he has been in charge of Exterior Design BMW Automobiles. Moreover, Habib had various posts in interior and exterior design before becoming Team Leader Advanced Design and then headed to the BMW Exterior Design department. Now, he will take overall charge of the design of BMW cars.

"I feel very honoured and I look forward to this new challenge. Now I have the opportunity of working together with a great team to shape the future face of the BMW brand," says Karim Habib.

"Karim Habib is an outstanding designer who has had a significant impact on the design of the BMW brand over many years. His longstanding experience and subtle instinct for timely elegance and dynamics are the ideal prerequisites for this demanding task. I look forward very much to his support and collaboration," says Adrian van Hooydonk, Senior Vice President BMW Group Design.

The new 7 Series will definitely confirm its spot as the most advanced luxury sedan in the segment. This BMW flagship equally characterises sporty sophistication, refined engine technologies, and deluxe comfort. Now, by clearly stepping up its substance in terms of product, this 7 Series will underscore its leading position. New LED head lamps, an improved interior with maximised soundproofing, decidedly enhanced comfort, a fully comprehensive options selection, and modern safety features create a top-of-the-line experience inside the vehicle. New or improved drive systems, like the world’s strongest six-cylinder in line diesel power plant and the BMW second generation ActiveHybrid 7, create new benchmarks for efficient performance.

Stylish design, singular equipment features, a memorable way to drive

The BMW 7 Series fulfils the highest standards worldwide for aesthetics, allure, and innovations. Among all luxury sedans, it stands out because it epitomises sporty refinement and the ultimate drive experience. The improved 7 Series confirms its elegant presence and sporty expertise in 2012 with its expressive, open, new design from the front end to back. Its proportions have only been slightly changed, but just lowering it eight millimetres imbues its extensive seamless lines with an extra expressive air and accentuates the car’s perfectly proportioned balance.

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Topics: bmw, design

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