Key Toyota designer Akihiro “Dezi” Nagaya heads to Yamaha

Article by Christian A., on July 14, 2014

Yamaha Motor Co. has named Akihiro “Dezi” Nagaya as its new design general manager. Nagaya is usually not hard to miss during auto shows, where he typically stands next to the grooviest Toyota or Lexus concept car. He is credited with the design of the first- and third-generation Lexus LS, the second-generation Lexus GS and the second-generation Toyota Prius.

He is also usually prank about the pros and cons of a certain vehicle design, unlike other designers who are too sensitive with criticisms against their works. Nagaya was initially general manager of the Lexus brand planning department – responsible for creating the “L-Finesse” styling language – before becoming as chief designer for the global Toyota brand.

Moving forward to his latest stint, Nagaya was president of Tecno Art Research, a freelance design hub for outsourced Toyota projects. His role with Yamaha commenced July 1. He will be in charge of design for a company that builds motorcycles, boats and other mobility vehicles.

He is entering a company known for its progressive styling, which in some cases even out-designing its more iconic Italian and German rivals. Yamaha, until three years ago, had outsourced most of its projects to GK Design Group in Tokyo.

But Yamaha chief executive Hiroyuki Yanagi thought ahead, creating a strong design team that will be now headed by design veteran and expert Nagaya.

Topics: yamaha

If you liked the article, share on:

Comments

Recommended

As seasons change, temperatures rise and fall. The changes affect our preferences when it comes to driving cars. Therefore, Aston Martin introduces the new DB11 Volante or convertible, and it...
by - October 16, 2017
Aston Martin may be known for building many of the stylish Bond cars we see on the big screen but nobody really knew how it can get super aggressive when...
by - October 16, 2017
Today, manual transmissions have become rare in mainstream cars and are more commonly found in performance cars within the $20,000 to $40,000 range. However, the selection of affordable, three-pedal performance...
by - October 16, 2017
We expected to see the BMW i8 Roadster at last month’s 2017 Frankfurt Motor Show, but it never made an appearance. So the question on fans’ lips now is when...
by - October 16, 2017
Jaguar has just released the first official image of its newest offering, the new Jaguar XEL. Essentially the long-wheelbase version of the Jaguar XE compact sedan, the new Jaguar XEL...
by - October 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries