Kia beats 2010 UK sales record with two months left in 2012

Article by Anita Panait, on November 7, 2012

Even with two more months remaining in 2012, Kia was able to surpass its previous annual sales record set in the United Kingdom in 2010. The South Korean carmaker sold 4,837 vehicles in October, pushing the year-to-date figure to 57,736 units. The ten-month sales figure is 1,622 units above the previous record set in 2010, at 56,114 units.

The carmaker posted a 12.4-percent year-on-year increase in sales in October 2012, and a 21.5-percent year-on-year jump in sales for the first ten months of the year. Kia managed to grab a 3.2-percent market share for October, bringing the carmaker’s total market share for year-to-date to 3.26 percent. This is much higher than the 2.82 market share posted in the period in 2010.

Michael Cole, Managing Director of Kia Motors (UK) Limited remarked that it was “great” to have passed its total sales record in 2010 with two months of the year to go. He noted that Kia’s recently revised product line-up is proving popular with customers. Cole thanked its “excellent” dealer network for helping Kia increase its appeal among both private and business users, even without the Scrappage Incentive Scheme that Kia employed two years ago.

The 2011 Geneva Motor Show will be where Kia reveals its fourth-generation Rio, boasting a strong and distinct character. This brings the new model in line with Kia's attractive range led by design.

Not only will it appeal to the aesthetic styles of consumers, but the new Rio will lead Kia's energies to considerably expand its market share around the world by proffering possible owners with an industry forerunner’s environmental qualities.

The model range is targeting CO2 emissions to start at a mere 85 g/km. This would represent a new cross-industry low. This remarkable number puts the B-segment Rio in front of all others in its class as well as all cars now for sale in Europe’s entire market.

Given the challenging task of improving on the outstanding global sales accomplishments of the prior generation’s model, Kia's engineering and design teams have imagined a new Rio that combines European subtlety with Korean flair to produce a form design that also conveys a Latin feel, making for a genuinely international appeal.

Since it launched in 2005, worldwide sales of the Kia Rio’s third generation have equalled over 860,000 vehicles. It was the brand’s third best-selling car overseas during 2010, selling over 219,000 units.

Topics: kia, uk, sales, record

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