As part of it being an official sponsor of the 2014 FIFA World Cup Brazil, Kia Motors Corp. has made a donation of US$100,000 to its selected charity, Make-A-Wish International. Kia Motors has also invited five children from the foundation to take part in the Kia Mascot Friends program in which they will escort Fuleco the Armadillo -- the official World Cup mascot –– onto the pitch at half time during matches starting with a group stage match on June 23 through to the semi-final match on July 8.
The five lucky children -- Aidan (14 from Australia), Fausto (11 from Mexico), Nathan (10 from Brazil), Yuri (9 from Brazil), and Bruno (11 from Brazil) -- were selected from Make-A-Wish International’s global affiliates based on their love of the game and will fly to Brazil for the 2014 FIFA World Cup.
Wish children Aidan (age 14, Australia), Fausto (age 11, Mexico), Nathan (age 10, Brazil), Yuri (age 9, Brazil), and Bruno (age 11, Brazil) will make appearances beginning with a group stage match on June 23rd through to the semi-final match on July 8th.
Soon-Nam Lee, Vice President of Kia Motors’ Overseas Marketing Group, remarked that the carmaker is thrilled to provide an opportunity for children from Make-A-Wish International as official Kia Mascot Friends during the World Cup Brazil.
In line with Kia’s World Cup marketing concept -- ‘Kia Makes Surprises’ -- Kia and Make-A-Wish representatives paid a surprise visit to Aidan’s local football team while it was having a training session in Sydney, Australia. Aidan is suffering from cystic fibrosis and is dreaming to attend the World Cup -- a dream to be made come true by Make-A-Wish and Kia Motors. [source: Kia]