The first design from a new brand named Horki (Kia’s joint venture with Dongfeng Yueda Kia in China) has been unveiled at the Shanghai Motor Show. This concept saloon is intended for the Chinese market. The origin of the ‘Horki’ name is the combination of two Chinese characters. ‘Hor’ means China while ‘Ki’ means driving.
When combined, Horki signifies harmony and driving. Kia said that the new brand is targeted at meeting the particular requirements of Chinese buyers. For this new brand, a dual-brand strategy will be followed. The Kia nameplate promotes passion, sportiness and style while the planned range of Horki models will be the epitome of practicality, economy and trustworthiness.
From these official renderings, we see that the four-door saloon shares a platform with the newest Cerato/Forte saloon. Dongfeng Yueda Kia has yet to confirm if the show car will enter production but it said that Horki will offer a lineup of vehicles that will also be available with alternative power. Horki is slated to debut on the Chinese market in the second half of 2015 with vehicles built at any of the three factories of this joint venture in Yancheng, north of Shanghai.
It was in 2002 that the joint-venture between Kia, Dongfeng and Yueda was first established. Kia has prepared an aggressive expansion strategy for the Chinese market. Its Yancheng facilities can produce an annual total of 730,000 vehicles when the third one turns fully operational in early 2014. Dongfeng Yueda Kia sold 150,000 vehicles in 2007 while it posted sales of 480,000 vehicles last year.