Kia Motors America is enhancing its certified used vehicle sales program by providing a list of its inventory online (on Autotrader) and by giving AutoCheck vehicle history reports to customers. AutoCheck reports will be available to Kia certified used vehicle customers from dealers or from AutoTrader.
In a statement, Tom Loveless, Kia's U.S. sales boss, said that due to the increasing demand for certified pre-owned vehicles, its relationship with AutoTrader will “more effectively drive customers to view and purchase [its] Kia dealers' inventory.”
In another statement, Loveless said that the transparency that comes with a vehicle history report will help boost confidence in purchasing a certified pre-owned Kia.
Brian Leitner, manager of the automotive business at JM&A Group, which administers Kia's certified used car sales program, said that Kia launched its certified used sales program in 2008. He also revealed that about 420 of its more than 700 franchised dealers are participating in the program.
Kia said that it will eventually have about 1,000 certified used vehicles listed on an AutoTrader Web page meant solely for the automaker's program.
Currently, Kia has about 500 units listed on the Web site. Leitner said that dealers are being trained to list cars online. Kia initiated the program to boost residual values, raise used car profit margins and attract new customers to the brand with its lower prices.