Kia Motor’s vice-chairman Lee Hyoung-keun boldly announced its new goal of being among the “first-class brands” by 2017, and be on the same level as premium automakers such as Lexus, Mercedes-Benz, and Audi. New Zealand-based Scoop Independent News reported that Hyoung-keun made the announcement in front of a group of global dealers and distributors.
Kia has already gone so far when it comes to improving its brand image as well as the quality of its vehicles. However, it’s considered to be a mainstream brand that rivals Toyota and Volkswagen. Kia now hopes to make the move upscale and provide higher levels of quality and luxury. The credit for the improvement of Kia’s styling in the past years goes mostly to design chief Peter Schreyer, formerly of Volkswagen and Audi.
One prime example is the Kia Optima, which is widely commended for having an interior that features touches similar to those found in Audi’s vehicles. Kia now also aims to boost quality and technology.
Kia’s Quoris rear-drive flagship sedan was recently unveiled. It features several sophisticated and premium features like all-LED headlights, a head-up display, and a rear-seat package that comes with a reclining backrest and heated and ventilated seats. The Quoris was introduced in Korea and in several markets but so far, it’s not yet sure if the sedan will be launched in the U.S.
New Optima exudes a high-performing and sophisticated appearance with its singular shape and smooth posture that fosters Kia Motors' values of crafting high-class and energetic vehicles that elicit passion. The Optima’s attractive face boasts daring characteristic grille with projector headlights on either side.
Kia Optima's coupe silhouette is augmented by a swooping chrome curve flowing from the A pillars to the C pillars, a distinct design note that makes the car look lower and boosts its dimensions. The Optima's roof’s line joins to its high and prominent shoulder line, which proceeds to its sculptured sides and extended (279.5 cm) wheelbase. Bold, flaring wheel arches and a steep, sloped rear window produce a graceful and muscular saloon.
The new Optima will have many exterior features standard including solar glass, dual exhaust, and wing mirrors with indicators. Different trim levels will offer available heated exterior mirrors, fog lamps, door handles in chrome or body-colour, as well as with 17” alloy wheels and 215/55 R17 tyres.
Top trim packages will add HID headlights that have automatic levelling, LED rear lamps, singular front grille styling, rear lip spoiler, sculptured side sills, aero wiper blades, red brake callipers, and 18” machined-finish black alloy wheels with 225/45 R18 tyres to complete a genuine performance visage.