The Kia Picanto gets a new look! At the recent Bologna Auto Show, Kia unveiled the so-called "!" design study, which revealed a more dynamic and sculptured version of its best-selling minicar.
Kia also released design sketches of the next-generation Picanto. Kia says the Picanto's fresh look aims to make the car stand out in the crowded minicar segment and "is designed to break the city car mould."
The 3200mm long, 1600mm wide glossy silver design study, which does not have headlamps or windows, was styled by Kia’s European design team based in Frankfurt, Germany, under the direction of Chief Design Officer, Peter Schreyer.
The 57-year-old Schreyer, who is credited for the original Audi TT coupe, spent more than 20 years with Volkswagen AG and Audi AG before joining Kia in 2006. Kia said that the production version of the Picanto will debut in March 2010 at the Geneva auto show and will go on sale shortly afterward.
Market researcher JATO Dynamics says that with 40,934 sales through 10 months, down from 48,011 during the same period in 2009, the Picanto is Kia's No. 2 seller in Europe after the Cee'd compact model.
Kia revealed that the Picanto is not merely the newest model to be part of its lineup; it has taken what some believe is a brave new step. Long known to be the smallest model to come from the brand, Kia has managed to change its feminine and cute quality to one that is more handsome and mature.
With the use of a dynamic design DNA and the attractive proportions, the new Picanto is, without question, able to turn heads. Helping highlight the fact that this model has greater strength and better stability are the strong wheel arches and the wide alloy wheels. With sales of the Picanto expected to begin in 2011, the brand hopes it will appeal to a wider range of customers given the excellent theme for the exterior.
This is mainly attributed to the unique treatment done to the grille, bumpers, and C-pillar. At the rear section of this latest 3-door model from the brand is a new design theme that clearly makes it more modern give the large window and how it has been framed with the distinct rear lamp graphic. These are supported with a purposeful and tough bumper.
With the contrasting bumper insert, it results in highlighting the width and the strength of this model. Going to the front section, the graphic composition has been molded to it and thus enhances the model’s already athletic qualities.
It makes the front end have a more aggressive attitude as if to say that it is ready for action. Combined with the rear end, the Picanto is indeed a vehicle that has a unique quality. Still on the front section, it is clear that the face of Picanto contains the same refinement and dynamism as that of the Sportage and the Venga.
The Picanto even has that tiger nose grille, similar to those on its two larger siblings. With the way the daytime running lights have been implemented, it brings with it a higher level of design in addition to being more sophisticated. Helping with the front end is the dynamic and sculpted body which symbolizes both maturity and strength. It also gives the Picanto a genuine premium presence when on the road.
The body has a feature line on its sides, allowing this model’s silhouette to have a more dynamic tension. Further, the lines have been integrated seamlessly to the door handles on the exterior. What this does is to ensure that the Picanto is differentiated from its many rivals.