Kia to release Procee’d GT hatches next year

Article by Christian A., on October 24, 2012

Kia will release a 200bhp Procee’d three-door hatchback next summer. Many will be watching out for Kia’s entry in the hot hatch segment, especially since it applied the same high-performance running gear to a five-door hatchback. Furthermore, it’s believed that Kia will be giving the go-signal to produce a third, estate car variation on the GT-badged theme soon.

The 1.6-litre turbo petrol GT Procee’d and five-door hatchback models feature bespoke body kits, 18-inch alloy wheels and coloured brake callipers. They have had their chassis tuning on the UK roads and are set to be launched next March at the Geneva motor show. The three-door Procee’d will feature stitched leather Recaro seats as well as other signature cabin details to aid in defining Kia’s first overtly performance model.

According to a senior Kia executive, the company decided on using GT after getting into an internal European debate on how this series will be badged. He said that this is because the company has to practise caution about presenting these new Kia performance models and using RS implies that it would be hardcore. He explained, “It’s better to under-promise than to over-hype.”

It’s expected that the GT models will be available with stand-alone ‘hot’ colours, imitating Ford’s ST spectrum and its orange and electric blue paint finishes. Before Kia decides on the Cee’d Sportswagon GT, its marketing managers would still have to monitor and consider the sales of the Focus ST estate.

The new generation of the Kia pro_cee'd exudes both sportiness and dynamism, thanks to its dimensions being longer and lower than its predecessor. Peter Schreyer, President and Chief Design Officer of Kia Motors Corp., remarked that the new Kia pro_cee'd is a true clean sheet design, as its blueprint – form, proportions, stance and lines – are processed differently from that of the cee’d, making it an entirely different car.

A number of parts of the pro_cee’d’s bodyshell like the roof, body sides, and rear end – but excluding the front end structure – received a redesign. For instance, Kia added ring-shaped structures on the center pillars as well as on the tailgate opening area to make them more rigid for enhanced levels of safety. In terms of dimensions, the new pro_cee'd is 40mm lower than the current cee’d.

Up front, the new Kia pro_cee'd looks different from its siblings. For instance, the lower bumper now features a more rakish design with dark chrome highlights, accommodating the fog lights that are now inset into a new layered styling. While the gloss black 'tiger nose' grille remains, it is now narrower and linked to the headlights with dark chrome extensions. This front end appearance is complemented by standard daytime running lights employing LED technology.

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Topics: kia, kia ceed, hatchback



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