Lagonda, Aston Martin’s first ever luxury sub-brand, has officially revealed its very first car that is slated to arrive in 2021. First of all, it will be an all-electric SUV.
As of now, there are no concrete details about the car just yet. However, what we know is that it will feature styling that’s an evolution of the Vision Concept that was shown at the Geneva motor show in March.
The Vision Concept was revealed to give us a preview of the Lagonda brand. For years, they have shown concept cars but these have not had a proper production run since 1989 when the Lagonda sedan was canned. Meanwhile, there is also a limited edition hand built sedan called the Taraf, built by Aston Martin in 2014, and was sold for a total of $1 million, and initially only to Middle Eastern customers.
Andy Palmer, Aston Martin’s CEO, said that the new Lagonda SUV was a chance to shake up car design. He believes that they have opened a unique opportunity in reviving one of the most iconic names in motoring. Aston Martin hopes to be able to move aside an inherited 20th century approach and instead design models around 21st century demands and desires.
Palmer describes the Lagonda SUV as a spacious, high performance 4x4 that successfully reconciles a love for technology, luxury and style, making it the first of its kind.
Marek Reichman, the head design of Aston Martin, was effusive about the opportunity that this new car brings with it. He also stated that this new car would retain the boldness of the concept that was unveiled in Geneva.
Lagonda is a luxury brand that is also associated with technology. It will be like no other SUV to drive, which is why its looks have to reflect that new reality, while serving as a pathfinder to a future in which the most desirable and prestigious automobiles still have a place.
To keep things simplified, the new Lagonda electric SUV will be the first Lagonda product to come out to the market. It will also be the first emission-free Luxury Battery Electric SUV to enter the market. The said model is scheduled to be unveiled in 2021. As for the design language, this is an evolution of the Lagonda ‘Vision Concept’ revealed at the 2018 Geneva motor show. The Lagonda SUV is the first in a range of state of the art, emission free luxury vehicles.
As mentioned earlier, the Lagonda SUV will be the first of its kind, with an ultra stylish, supremely luxurious, fully electric emission free vehicle. So for those who are interested, you might have to wait until 2021 when the automaker finally decides to unveil the said model.