Here’s a sneak peek at the Lagonda Electric SUV

Article by Christian A., on May 15, 2018

Lagonda, Aston Martin’s first ever luxury sub-brand, has officially revealed its very first car that is slated to arrive in 2021. First of all, it will be an all-electric SUV.

As of now, there are no concrete details about the car just yet. However, what we know is that it will feature styling that’s an evolution of the Vision Concept that was shown at the Geneva motor show in March.

The Vision Concept was revealed to give us a preview of the Lagonda brand. For years, they have shown concept cars but these have not had a proper production run since 1989 when the Lagonda sedan was canned. Meanwhile, there is also a limited edition hand built sedan called the Taraf, built by Aston Martin in 2014, and was sold for a total of $1 million, and initially only to Middle Eastern customers.

Andy Palmer, Aston Martin’s CEO, said that the new Lagonda SUV was a chance to shake up car design. He believes that they have opened a unique opportunity in reviving one of the most iconic names in motoring. Aston Martin hopes to be able to move aside an inherited 20th century approach and instead design models around 21st century demands and desires.

Palmer describes the Lagonda SUV as a spacious, high performance 4x4 that successfully reconciles a love for technology, luxury and style, making it the first of its kind.

Marek Reichman, the head design of Aston Martin, was effusive about the opportunity that this new car brings with it. He also stated that this new car would retain the boldness of the concept that was unveiled in Geneva.

Lagonda is a luxury brand that is also associated with technology. It will be like no other SUV to drive, which is why its looks have to reflect that new reality, while serving as a pathfinder to a future in which the most desirable and prestigious automobiles still have a place.

To keep things simplified, the new Lagonda electric SUV will be the first Lagonda product to come out to the market. It will also be the first emission-free Luxury Battery Electric SUV to enter the market. The said model is scheduled to be unveiled in 2021. As for the design language, this is an evolution of the Lagonda ‘Vision Concept’ revealed at the 2018 Geneva motor show. The Lagonda SUV is the first in a range of state of the art, emission free luxury vehicles.

As mentioned earlier, the Lagonda SUV will be the first of its kind, with an ultra stylish, supremely luxurious, fully electric emission free vehicle. So for those who are interested, you might have to wait until 2021 when the automaker finally decides to unveil the said model.

Press Release

LAGONDA SET TO REVOLUTIONISE THE LUXURY SUV

After stealing the 2018 Geneva motor show with the remarkable ‘Vision Concept’, Lagonda has confirmed plans for its first production model: a radical, sector-defining zero-emission SUV.

Scheduled to be unveiled in 2021, the Lagonda SUV will be the first luxury SUV exclusively driven by zero emission powertrain technologies and will uphold all the qualities of the reinvented super-luxury marque. Not only will it feature an evolution of the incredibly bold design language first seen with the show-stopping ‘Vision Concept’, the SUV will be built around near-future technologies, such as its advanced Battery Electric drivetrain, making the Lagonda SUV the first of its kind: an ultra-stylish, supremely luxurious, fully electric emission-free vehicle.

‘In reviving one of the most iconic names in motoring we have created a unique opportunity,’ said Aston Martin President and Chief Executive Officer, Dr Andy Palmer. ‘One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4×4 that successfully reconciles a love of technology, luxury and style.’

‘The Lagonda SUV will retain the boldness of the Vision Concept’ said Aston Martin EVP and Chief Creative Officer, Marek Reichman. ‘Lagonda is a luxury brand, but it is also one rooted in technology. It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as pathfinder to a future in which the most desirable and prestigious automobiles still have a place.’

Lagonda Heritage

NEVER STAND STILL

From our earliest beginnings to now, the story of Lagonda is one of movement. Our founder, Wilbur Gunn, was a restless pioneer who saw the world differently and constantly sought to push the boundaries of how we travel, inventing new and better ways to move.

An opera-singing machine engineer, Gunn was driven by a fascination for the possibilities of the latest technologies. That spirit of exploration and progressive innovation was the cornerstone of the Lagonda Motor Company. Founded in 1904, it was named for the fast-flowing Lagonda Creek river that ran through Gunn’s home town of Springfield, Ohio. Over one-hundred years later, his unique spirit of challenging conventions remains hard-coded in our DNA.

A BRAVE NEW WORLD

Gunn left America at the turn of the last century and settled in west London, where he began to perfect all sorts of machines to propel humans faster, further and better. From his glasshouse workshop, he made motorcycle and marine engines, conceiving of a double-expansion steam engine that powered the legendary “Giralda”, at that time the fastest steam yacht on the Thames.

Ever pioneering, it wasn’t long before Lagonda grew into a factory, creating tri-cars and four-wheeled carriages. “Torpedo”, a car which Gunn used to win the Moscow to St. Petersburg time trial of 1910, was decades ahead of its time. Inventive trailing arm rear suspension, unique monocoque construction, anti-roll bars and the first ever fly-off handbrake were just some of the visionary features that helped sell Lagondas all over the world.

THE JOY OF THE JOURNEY

Between the wars Lagonda exuded the highest standards in luxury travel, creating V12-powered limousines fit for royalty and featuring its patented Silent Travel design. Better still, Lagondas continued to set new speed and endurance benchmarks, notably winning Le Mans in 1935. Seeing its potential, David Brown purchased the company for £52,500 in 1947, forming Aston Martin Lagonda and forging ahead with all-new ultra-luxury cars like the exquisite four-door Lagonda Rapide.

INTO THE FUTURE

Technological advances captured the imagination of Lagonda like never before in the 1970s, leading to the creation of one of the most revolutionary cars the world has ever seen. The arresting William Towns designed Lagonda V8 was emblematic of the wonder of travel, fusing the very best technologies and electronics with the most opulent luxury to produce a phenomenally striking and balanced grand tourer.

Today, the world turns its attention once again to a revitalised Lagonda; inventing new and better ways to move, at the intersection of the very best of luxury and cutting-edge technology.

Source: Aston Martin

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