Lamborghini Aventador LP720-4 50 Anniversario officially unveiled at the Auto Shanghai 2013

Article by Christian A., on April 21, 2013

As part of its 50th anniversary, Automobili Lamborghini will be unveiling during the 2013 Shanghai Auto Show a super sports car that is not only very special but also comes with the most exclusive of technology and equipment. Dubbed as the Lamborghini Aventador LP720-4 50th Anniversary, this will be a numbered and limited edition with only 100 units expected to be manufactured around the world. The company revealed that each model of this limited edition will have a serial number, 50° logo, and the Forged Composite badge.

This model range has long experienced success on a worldwide basis and this anniversary edition serves as the highlight. It has the permanent all-wheel drive, fitted with a twelve-cylinder engine, and has a carbon-fiber monocoque. Lamborghini revealed that the twelve-cylinder 6.5-liter engine has had its output increased. Specifically it is now at 720 hp, higher by 20 hp when compared to the V12 engine inside the current Aventador LP700-4.

This improvement was achieved by implementing specific engine calibration. With the engine paired to the ISR transmission, which allows for fast shifts, this allows the anniversary edition to reach maximum speed of 350 km/h and go from 0 to 100 km/h in 2.9 seconds. The 720 hp output is not the only thing that was enhanced.

For instance, the design of both the front and the rear is now geared more towards performance. Special paintwork has been used with the interior having a more distinct trim. All of these combine to guarantee that this Aventador will be the company’s most exclusive model produced in its long history. In addition to being redesigned, the front and the rear fascias of the anniversary edition has had its aerodynamic features optimized.

Take for example the air intakes in the front and the aerodynamic splitter. Both have been extended and made larger with small flaps placed on the sides. New as well is the design of the rear section. Among others, the diffuser is now larger with the expansive meshwork ensuring that the ventilation of the engine compartment is enhanced. Further, the handling stability was optimized, especially at extreme speeds, with the drag qualities being affected.

The main reason is that when compared to the Aventador LP700-4, the efficiency of the Aventador anniversary edition is better by at least 50%. As mentioned, new paintwork was developed for this version and this is the Giallo Maggio (May Yellow). This color was selected because it honors the color that is the most preferred by many customers of the brand ever since the release of the Miura. It also serves to reference the time when Automobili Lamborghini was founded back in 1963. This all-new exclusive color comes with that intense glitter effect and will be offered solely for the limited edition.

Aside from that sparkling yellow, the paintwork has a structure that shows a layer of particles that are highly reflective and transparent. Because of this, the Aventador anniversary edition is able to sparkle especially under the sun. Looking at the exterior, the front, the sills, and the rear come in a two-tone motif of Giallo Maggio paired with matte black. This combination ensures that the streamlined form of this model is highlighted. The combination is complemented with the wheels as it comes in high-gloss black.

Even then, Lamborghini revealed that customers can have their anniversary edition come in various colors. This can be done through the individualization program known as Ad Personam. On the interior, the upholstery comes in semi-aniline, natural, and fine leather. Developed exclusively for the Aventador LP720-4 50th Anniversary, the leather has undergone a specific tanning and coloring method.

Through this process, the various qualities of the leather are highlighted, which include smoothness, natural look, and full grain. For the inside, the colors being made available are based on the Emilia-Romagna region of Italy, the site of the brand’s official home. An example of this is Nero Ade, a type of black, which is then mixed with a shade of brown called Terra Emilia.

This particular mix brings to mind the earth of the Italian region mentioned and gives this model a rather exclusive positioning. For those not interested in this, customers can choose to have Giallo Quercus. This is a yellow shade which not only complements the color of the exterior but also accentuates the athletic characteristic of this vehicle.

The name itself is based on the yellow oak tree that is featured in the coat of arms of Sant'Agata Bolognese. Regardless what color is chosen, the two will include the exclusive Q-Citura stitch. This is a diamond pattern and created for this special edition. It highlights the craftsmanship Italians are known for, seen in the interior of this anniversary offering from the brand.

Press Release

Lamborghini Aventador LP720-4 50th Anniversary

In celebration of its 50th birthday and against the backdrop of the 2013 Shanghai Auto Show, Automobili Lamborghini is presenting a very special super sports car with exclusive equipment and technology. The Lamborghini Aventador LP720-4 50th Anniversary is a limited and numbered series of 100 units worldwide. Each unit has a Forged Composite® badge with the 50° logo and a serial number.

With its output increased to 720 hp, its new performance-oriented front and rear design, the special paintwork and unique interior trim, this Aventador is one of the most exclusive models ever produced in the history of Lamborghini.

The Lamborghini Aventador LP720-4 50th Anniversary represents a new highlight of this globally successful model range with carbon-fiber monocoque, twelve-cylinder engine and permanent all-wheel drive. With its output of 720 hp, the 6.5-liter twelve-cylinder in the Lamborghini Aventador LP720-4 50th Anniversary is 20 hp more powerful than the current V12 in the Aventador LP700-4. This is due to a new specific engine calibration. With its extremely fast-shifting ISR transmission, the anniversary model accelerates from zero to 100 km/h in 2.9 seconds and reaches a top speed of 350 km/h.

The front and rear fascias of the 50th Anniversary model have been redesigned and the aerodynamics further optimized. The front air intakes and the aerodynamic splitter have been enlarged and extended, and small flaps set into the sides. The rear end is completely new and features an enlarged diffuser and expansive meshwork that further improves engine-compartment ventilation. Overall, handling stability at extreme speeds has been optimized without impacting drag characteristics due to an increase of more than 50% in the aerodynamic efficiency compared to the Aventador LP700-4.

The newly developed paintwork on the 50th Anniversary edition, Giallo Maggio (May yellow) is a tribute to the most preferred color chosen by Lamborghini costumers since the Miura and references the founding of Automobili Lamborghini in May 1963. The exclusive Giallo Maggio is an all-new color with a particularly intense glitter effect and will only be available on this edition. The structure of this paintwork in sparkling yellow includes a layer of transparent and highly reflective particles, that make the Aventador truly glisten, especially in the sun. The front and rear, as well as the sills, have a two-tone design in Giallo Maggio and matte black that emphasize the Aventador's streamlined shape. Matching perfectly are the wheels painted in high-gloss black. Naturally, the Lamborghini Aventador LP720-4 50th Anniversary can also be ordered in every imaginable color through the Ad Personam individualization program.

The interior of the Lamborghini Aventador LP720-4 50th Anniversary is upholstered in an extremely fine, natural, semi-aniline leather. This leather, specifically developed for the Aventador 50th Anniversary, is worked through a particular tanning and coloring process that accentuates the full grain, natural look and smoothness of the leather. The colors offered are inspired by Lamborghini's home in the Italian region of Emilia-Romagna. Thus, Nero Ade (black) is combined with Terra Emilia, a shade of brown evoking the earth of the region, a color that evaluates the exclusive positioning of this model. An alternative color is Giallo Quercus, a yellow color matching the exterior and stressing the vehicle's sporty nature, is named for the yellow oak tree in the Sant'Agata Bolognese coat of arms. Featured in both versions is the exclusive Q-Citura stitch, a diamond pattern introduced especially for this celebratory model that highlights the Italian craftsmanship found in the interior of the Aventador 50th Anniversary.

At the 2013 Shanghai Motor Show Lamborghini is also presenting the Gallardo LP560-2 50th Anniversary. It is painted in Bianco Opalis, a shimmering white, and boasts exclusive features like the carbon-fiber rear wing from the Gallardo Superleggera and the transparent engine cover. Furthermore appearing in Shanghai are an Aventador LP700-4 Roadster in Bianco Isis and a Gallardo LP560-4 Spyder in Grigio Telesto.

All Lamborghini models built in the 2013 anniversary year feature the 50th anniversary emblem in the cockpit. Like every Lamborghini, it is made using a combination of hi-tech and artisanal craftsmanship - the emblem is produced in Forged Composite, a carbon-fiber material patented by Lamborghini. The glazed "50th" logo is then applied by hand by experienced specialists.

If you liked the article, share on:



It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019