We learn more details about Audi’s acquisition of Ducati last July from its newly released 2012 Interim Financial Report. It’s remarkable that Lamborghini had bought Ducati but Audi will be controlling the two brands. It was initially announced that Audi paid for $1.12 billion as the buyout cost but it appears that the final buying price was just around $980 million according to the exchange rate at the time.
Actually, Ducati is a subsidiary of Lamborghini, which had paid for its acquisition. He said that by permitting Ducati to stay in Italian control instead of by the Germany officials, the move is tantamount to being symbolic. It’s also notable that Audi controls Lamborghini, which means that it controls Ducati.
This move is strategic for the Italian automaker, which faces fines as it works to cope with European’s strict standards on vehicle emissions. The combination of Ducati and Lamborghini meant that more vehicles will offer very low CO2 emissions. Lamborghini is offsetting the difference and avoiding several big fines. Audi may have bought the Ducati because of its small engine technology but aside from that, it’s regarded as a stylish business move.