Lamborghini launches new e-commerce site

Article by Christian A., on November 9, 2010

Automobili Lamborghini S.p.A. has announced the launch of a brand new e-commerce site, which can be found at this address: www.lamborghinistore.com. As expected the new Web site shows an innovative and rich range of products from Lamborghini, which brands itself as a manufacturer of the most exclusive super sports cars in the world.

The new e-commerce site is the only Web site where customers and enthusiasts can purchase official Automobili Lamborghini brand merchandise from Collezione Automobili Lamborghini – all embodying the carmaker’s extreme, uncompromising and unmistakably Italian brand values. The wide array of products available from the new e-commerce site includes men’s wear, ladies’ wear, juniors and children’s collection an, accessories, as well as collectibles, gifts, model vehicle ad, posters. Aside from this wide range of products, the e-commerce store also offers personalization options.

In addition, the new e-commerce site features a new product menu with high definition images and mobile zoom, as well as a dynamic shop window that scrolls and renews constantly. The e-commerce allows client to order directly without registering online. Furthermore, in order to help customers, a dedicated call center will be available to offer customer care before and after purchase.
Stephan Winkelmann, president and chief executive of Automobili Lamborghini S.p.A., quipped that the new Lamborghini e-commerce store continues the brand extension strategy of offering high-end products that would allow its clients to embody the spirit of the carmaker’s super sports cars in all aspects of their lives.

He added that Lamborghini’s fans and customers will find that the new online store offers great access to a more glamorous and exclusive world that is consistent with the Automobili Lamborghini brand.

Headquartered in Sant'Agata Bolognese, Italy, Automobili Lamborghini S.p.A. is a manufacturer and brand of luxury vehicles – including sports cars and SUVs. The Italian carmaker is owned by the Volkswagen Group through its subsidiary Audi. The company was established by Italian manufacturing magnate Ferruccio Lamborghini in 1963, aiming to build a refined grand touring car that would compete against the likes of Ferrari models.

While the carmaker experience rapid growth in its first 10 years, the 1973 worldwide financial downturn and the oil crisis saw but Lamborghini’s sales continued to drop. Ferruccio was forced to sell the company to Georges-Henri Rossetti and René Leimer, but the carmaker became bankrupt in 1978 and in 1980, it was placed in the receivership of Jean-Claude and Patrick Mimran. The Mimran brothers bought the Lamborghini out of receivership in 1984 and in 1987, sold the company to the Chrysler Corp., which in turn sold the carmaker to Mycom Setdco and V'Power Corp. in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini to the Volkswagen Group, which placed the company under the control of its Audi division.

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