Lamborghini planning a 25 percent increase in sales on the Chinese market

Article by Christian A., on August 27, 2010

Lamborghini will be moving to expand operations in China, starting with a target to sell 100 of its exotic vehicle this year, president and Chief Executive Officer, Stephan Winkelmann, said in an interview with Reuters at the Beijing Auto Show.

He said that the carmaker plans to exploit China's potential and aims for a 25% increase in sales from last year's figure of 80 units. To prove how dedicated the carmaker is to China, it unveiled a special edition of the Murcielago LP 670-4 SuperVeloce, which is intended solely for the Chinese market.

The Murcielago LP 670-4 SuperVeloce China Limited Edition has a flat grey color and strongly contrasting orange decals. Only 10 units of the supercar will be made; each will bear a numeration badge with the owner's name.

The LP 670-2 SuperVeloce is equipped with an upgraded V12 powerplant that generates 670hp and is lighter by 100 kg. With a power to weight ratio of 2.3 kg per hp, and its all wheel drive system, the car is able to hit 100 km/h (62 mph) in only 3.2 seconds.

The top version of the Murcielago can get to a top speed of 342 km/h (213.7 mph). Lamborghini, which plans to develop a sports car culture in China, is in the process of expanding its presence in the country.

Just last week, Lamborghini inaugurated its seventh showroom in China. This showroom, which is located in Shenzen, will be followed with a new dealership to be put up in Xiamen.

Topics: lamborghini, sales, china

If you liked the article, share on:

Comments

Recommended

A lot of us know Singer Vehicle Design and their signature work of reimagining Porsche 911s, and making them look like hot rods from the 70s. They are not alone...
by - August 20, 2017
August 17, 2017 is a sad day for the Dodge Viper, its fans, enthusiasts and its admirers. It is the day when the last Dodge Viper rolled off the assembly...
by - August 20, 2017
A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries