Lamborghini plans to start building Urus SUV in 2017

Article by Anita Panait, on January 15, 2014

Lamborghini is planning to commence building the Urus SUV in three years. Lamborghini chief executive Stephan Winkelmann told Bloomberg in an interview at the Detroit auto show that they expect to introduce the Urus in 2017.  "The luxury SUV market is poised to continue to grow," he said. Lamborghini discontinued the LM002 SUV (Rambo Lambo) in 1993 following a failed effort to build military vehicles.

Lamborghini unveiled a prototype of the Urus in 2012, with Winkelmann predicting the model could generate 3,000 deliveries annually. Lamborghini plans to commence deliveries of the new Huracan sports car that replaces the Gallardo as the entry into its lineup, in the second half of 2014.

Winkelmann remarked that the supercar market conditions in 2014 would involve "light and shadow," with North American demand gaining and European sales stabling or showing a "slight decline."

Lamborghini, Bentley and Porsche are Volkswagen Group's high-end brands that are introducing new SUVs as they try to penetrate further the US market. In 2012, Bentley received VW's green light for a crossover that be launched in 2016. Fiat’s Maserati unit is also planning to introduce an SUV as part of a strategy to boost sales to 50,000 vehicles in 2015.

Maserati CEO Harald Wester told Bloomberg in an interview that the SUV model will be built in Italy starting 2015. Rolls-Royce is likewise nearing a decision on whether to enter the SUV segment, CEO Torsten Mueller-Oetvoes recently said. Mueller-Oetvoes said Rolls-Royce was "playing with some drawings'' and looking deeper into the whole issue.

The new Lamborghini Urus redefines the standard in the sporty SUV class, as it athletically combines design, performance and driving fun. In addition, the Urus has the real character of an SUV, thanks to the fact that it could accommodate four people and their luggage. This new Lamborghini isn’t just sporty, but is also suitable for daily drives with family or friends.

Nonetheless, the new Urus can’t be denied as a Lamborghini, thanks to the fact that its visual features mark the new SUV as part of the Lamborghini family. Its design exudes power and elegance, thanks to a number of muscular and highly athletic elements, but also elegant. In terms of dimensions, the new Urus measures 4.99 meters in length, 1.66 m in height and 1.99 m in width. This means that while the new Urus is perfectly as lengthy as other SUVs, it is also significantly lower – a perfect element to underscore the vehicle’s sportiness.

When Lamborghini meant the Urus will be sporty, it doesn’t only refer to its looks, but also to the power behind it. In fact, Lamborghini is planning to make the Urus very powerful, with an output target of around 440 kW or 600 hp. This power will be complemented by a permanent all-wheel drive with traction control.

Despite lording over other SUVs in terms of power, the new Lamborghini Urus is still the most efficient among them, with a carbon dioxide emissions level that is lower than its rivals. The carmaker plans to achieve this by making the Urus considerably lighter than competing rivals, with the Lamborghini lightweight design philosophy setting the way.

All of these details have been planned, including the employment of an intelligent material mix for the SUV’s structure and bodyshell. Likewise, Lamborghini plans to adopt a systematic lightweight design in the interior. Of course, this entails consistent application of carbon fiber technologies.

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