Lamborghini relying on US, India to offset a slowdown in China sales

Article by Christian A., on September 24, 2013

In anticipation of the sales slowdown in China, Lamborghini is relying on the long-term potential in India and the higher-than-expected U.S. sales (its largest market), according to CEO Stephan Winkelmann. The auto industry is facing challenges in China as sports car sales dropped because of a government campaign against lavish spending.

Winkelmann spoke to reporters in New Delhi, telling them that “there are not so many Chinas around the corner” and that it is its No. 2 market. He also said that due to local policies, it’s a bit difficult to purchase goods like this. In the past few years, Lamborghini sales in China steadily increased to about 230 cars in 2014.

Winkelmann expects sales to reach about 200 units this year. He was in India recently to launch Lamborghini's second dealership in the nation. Sales in China are slowing down partly due to the campaign of the political leaders against lavish spending. One of its measures is the implementation of a consumption tax. Winkelmann said that China is a unique market in that it suddenly became its No. 2 market seemingly out of nowhere.

Meanwhile, India (the third biggest economy in Asia) has attracted global luxury automakers. Recently, the Jaguar F-Type, priced at about million rupees ($226,000), was launched in India. Lamborghini and other luxury automakers have to overcome obstacles in this country such as high import duties, with tax on some luxury cars surpassing 100%, as well as potholed and crowded roads in the big cities. Lamborghini expects to sell over 20 cars in India this year. It sold 17 in 2012. In India, the Lamborghini Gallardo is priced at $370,000.

Automobili Lamborghini has presented the new Aventador LP700-4 Roadster: the most energising production series Lamborghini has ever built. It is the new standard in the world of luxury open-top super sports cars.

After the popular coupe was introduced in the summer of 2011, and with already more than 1,300 units delivered, the House of the Raging Bull has now made available the convertible Aventador, an automobile that is the perfect balance the ultimate drive experience and the ultimate sports car refinement.

Everyone can instantly identify the all-new Aventador LP 700-4 Roadster by the distinct silhouette of its upper section that reaches along newly conceived geometric shapes from the detachable roof to the engine bonnet.

The Roadster's styling comes from a meticulous investigation into how best to combine performance, stylish elegance, user-friendliness, and a drive experience that stimulates every sense.

The two-pieced roof is created completely from carbon fibre employing numerous advances like RTM and Forged Composite. These innovations ensure maximal appealing operation and sturdiness even though every component is incredibly light, at under 6 kg. These two parts are detachable, easily handled. And being light and simply attachable, this can be stowed in the front storage area. In only seconds, the Aventador LP 700-4 Roadster can be appreciated in all its splendid beauty.

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