The Italian automotive industry will be represented by Lamborghini at the exhibition “Il Falso Non Ha Senso” ("Fakes Don’t Make Sense”): Made in Italy, genuineness and fakes. Taking place in Rome from January 13 to February 6, this event is actually the first exhibition organized by the Ministry of Economic Development to address the fake market.
The exhibition is aimed at raising awareness on the fight against fakes. It also seeks to emphasize the full value of the genuineness of products. According to the press release, this innovative project, which is open to the general public, was created to serve as a tool to involve and support the Italian manufacturing industry.
The release states further that each commodity stands out within the exhibition by using one of the five senses to give visitors a multi-sensory and perceptive experience. The exhibition is at the Palazzo Ruspoli in the historic and cultural heart of the capital city. There are displays of Italian brands that are particularly affected by fakes.
The first hall is devoted to Lamborghini, the only car brand selected to represent ‘Made in Italy’. In this hall, the prevailing sense is hearing. Visitors will be able to learn about the Lamborghini world through the roar of the engines.
The press release states that the engines have always been the “distinctive feature of the House of the Raging Bull” whether it’s a 10- or 12-cylinder, like the new V12 that will make its debut at the Geneva Motor Show this year.