Lamborghini shows record sales for 2008

Article by Christian A., on August 27, 2010

While other carmakers are suffering lowered sales caused by the economic crisis, Automobili Lamborghini S.p.A., the manufacturer of Lamborghini, has experienced a global growth in sales.

It recorded a 1 percent growth in 2008 compared with 2007 from 2406 in 2007 to 2430 in 2008. Although its US markets suffered a 20.3 percent decline which is translated to 741 units sold rather than 930 units in 2007, other markets has offset the lost sales.

Record shows that the highest sales were made in the Middle Eastern and Far Eastern Asian regions. For instance, in the Middle East 166 units were sold in 2008 compared to 100 in 2007.

China soared from 28 to 72 in the same year. Both regions comprised 15 to 21.8 percent of market share increase. In its home turf, Italy, Lamborghini came in second after the US with 230 unit sold representing 10 percent increase.

Although Germany and UK had less significant sales increases, France attained a 27 percent sales hike.

Three contributing factors were identified as reasons for such great sales increases in spite of the unfavorable economic scenarios: flexible working hours with the agreement of labor unions, a highly improved brand image, and Lamborghini's policy of producing one new model a year.

If you liked the article, share on:

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries