Lamborghini sold 2,121 vehicles globally in 2013

Article by Anita Panait, on January 14, 2014

Automobili Lamborghini S.p.A sold 2,121 vehicles around the world in 2013, compared to 2,083 units in 2012. ''In the year of our 50th anniversary, Lamborghini has delivered a very satisfying performance, confirming the strength of our product and commercial strategy'', remarked president and chief executive Stephan Winkelmann.

He noted that the Lamborghini Gallardo logged strong sales even in its last year of production while the Aventador managed to exceed all records of V12 model sales in the carmaker’s history. He added that the United States and China remain as Lamborghini’s largest single markets while the Middle East and Japan are still posting strong figures.

He noted that their performance in Europe is in line with the trend in their market segment. Lamborghini boasts of well-balanced operations among the three regions: EMEA (Europe, Middle East, Africa) at 34%, America at 36% and Asia Pacific at 30%.

The carmaker delivered 1,001 Lamborghini Aventadors in 2013, the most number of V12 model sales in the history of Lamborghini. In fact, the order bank for both the Coupé and Roadster versions still cover the next 12 months. In its last year of production, Lamborghini sold 1,120 Gallardos in 2013.

The carmaker has built a total of 14,022 Gallardos, making it by far the most-built Lamborghini ever. Last year, Lamborghini expanded its facilities and hired 100 high qualified professionals in Sant'Agata Bolognese to sustain both, production demand and new projects. By the end of 2013, the carmaker had 1,029 employees.

"In the year of our 50th anniversary, Lamborghini has delivered a very satisfying performance, confirming the strength of our product and commercial strategy", said Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A. "Even in its last year of production the Lamborghini Gallardo has shown strong sales, whereas the Aventador has beaten all records of V12 model sales in our history. The USA and China are our biggest single markets, the Middle East and Japan are very strong and Europe is in line with the trend in our market segment."

People could easily recognize the new Lamborghini Aventador LP 700-4 Roadster through the distinct profile of its upper section that flows from the removable roof to the engine hood.

By careful studying how to best fuse performance, ease of use, elegant styling and a thrilling driving experience, Lamborghini was able to create the design of the Aventador LP 700-4 Roadster.

Interestingly, the Roadster’s two-piece carbon fiber roof was a result of employing using various technologies like RTM and Forged Composite, both of which ensure optimal aesthetics as well as stiffness and lightness.

In fact, each roof piece weighs less than 6 kg – making them easy to remove, handle, attach and store in the front luggage compartment. This light and simple removable roof is fully supported by redesigned rear pillar, which also accommodates an automatic protection system for passengers while providing ample ventilation to the engine bay.

One of the main differences between the Aventador Roadster and the Aventador coupe is their engine bonnet. On the Roadster, the bonnet features a central "spinal column" with two pairs of hexagonal windows lined at the sides like hyper-tech armor plates. The hexagonal windows were meant to manage the temperature of the engine as well as drain rain water off the vehicle. Moreover, these hexagonal windows offer a great view of the Roadster’s powerful V12 engine.

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Topics: lamborghini, sales

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