Lamborghini to start Urus SUV output in Slovakia in 2017

Article by Christian A., on April 28, 2014

Lamborghini will start building its Urus ultra-luxury sports utility vehicle at the Bratislava, Slovakia site of its parent Volkswagen Group in 2017, sources at VW told Automobilwoche. It will be underpinned by a modified version of VW Group's MLB platform, which will also underpin the next-generation Porsche Cayenne, the sources said.

Lamborghini will build the Urus alongside the Cayenne, VW Touareg and Audi Q7 as well as bodies for a new Bentley SUV. Lamborghini, Bentley and Porsche brands – all of VW Group -- are augmenting their lineups with new SUVs to cater to growing demand from affluent buyers in markets like China, Middle East and Russia.

Maserati, meanwhile, is planning to launch its Levante SUV in 2015 while Rolls-Royce is nearing a decision on whether to introduce its own offering. To prepare for the hiked SUV output at the Bratislava site, VW has installed its largest metal press to produce both steel and aluminum body panels.

VW targets to increase usage of reinforced aluminum in future SUVs to reduce vehicle weight and thereby cut fuel consumption.

The italian company unveiled its Huracan supercar at the Geneva auto show in March. Lamborghini chief executive Stephan Winklemann told Automotive News Europe in an interview that he is expecting record global sales next year due to strong demand for the Huracan.

Lamborghini posted its peak annual sales in 2008, when it delivered 2,430 supercars. The Urus will be the supercar maker’s first SUV since the LM002 in the 1990s.

Lamborghini discontinued the LM002, also known as the Rambo Lambo, in 1993 following a collapsed bid to produce military vehicles. Winklemann told Bloomberg in January that the "expectation" was that the Urus would arrive in 2017.

Lamborghini’s design is singular. Each Lamborghini is a creation in avant-garde designing, a mechanical sculpture in quick motion. Each Lamborghini is true and minimal, focusing on what is important. Lamborghini’s concept car, the Urus, stays with this reasoning just as strictly as the Aventador sports car. Extremely taut, razor-fine lines express accuracy at the very vanguard in the designing of an automobile.

And the crisp, tight, keenly executed shapes display the outstanding level of ability and proficiency by Lamborghini in designing, constructing, and manufacturing bodyshells. The product has an extraordinarily accurate engineering language with a powerful technical draw that is remarkably lively and lithe in its appearance.

Starting from the front, it shows a striking resemblance to other vehicles in its family. The powerful 3D-look with crisp lines, a distinct arrow shape, ample air intakes on both sides, the Y shape inside the headlights, the streamlined, refined functionality of the components and the outlines that move from the bonnet, over the roof, and to the vehicle’s rear – these are the traits of a Lamborghini design and these are all apparent in the Urus.

Still, there is a reinterpretation of each detail, such as how the headlights now have a horizontal, heptagon shape and have complete LED technology made of two clusters each with three modern LEDs. The LED light guides provide the daytime running lights with a distinct Y-form, while the LED fog lights are below the air intakes. Between these is the adaptable front spoiler.

Typical for the Urus’s side view is the slender window surface that narrows tightly to the back. Along with the extremely energetic roofline and the very brawny rear wheel arch, they produce a tight and robustly sporty appearance. The recess created by the air intake behind the wheel arch in the front breaks up the side view, creating a surprising sense of dexterity.

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