Lamborghini unveils the wild Egoista Concept

Article by Christian A., on May 12, 2013

At the House of the Raging Bull in Sant’Agata Bolognese, a crowd of luminaries numbering around a thousand gathered to celebrate the 50th anniversary of Lamborghini. They were all there to honor the half century that Lamborghini has displayed elegance and pure class.

Before the night was over, a surprise in the form of a car never before seen in the world of automobiles came strolling in. Providing more to the spectacle was how the car was ushered in, descending on the stage transformed into a landing strip and guided by a flight suited top model and light paddle-bearing ground crew. All these were viewable from the nine wide screens in the room. Amidst the gasp of the wide-eyed guests who still could not believe what they were seeing, the supercar opened to reveal the lone occupant. It was Walter De Silva, the Volkswagen Group’s Head of Design. That De Silva was driving and introducing the Lamborghini’s latest creation, the Egoista, was his and Volkswagen’s way of honoring the legacy of excellence of Lamborghini.

De Silva was all praises for the Lamborghini Egoista, referring to it as a car without compromises and meant for the extremely sophisticated who want only what is special and who deserve to be self-indulgent. Lamborghini President and CEO Stephan Winkelmann was on stage to introduce the Egoista to the crowd who was enraptured by what they were seeing. Their amazement was understandable.

The Egoista is for the individual. It is not a family car. It is not a car meant to bring along friends for a ride. It is a car meant to show to friends. The Egoista has space for only one occupant, the driver. The cockpit takes inspiration from aviation, specifically the Apache chopper, and similar to an aircraft, the driver could be ejected in cases of emergency. No supercar has ever been built for the individual with the hedonistic desires for self-indulgence. It is durable, muscular, and strong, built like a bull meant to dominate the road with its powerful and decisive strides.

But the Egoista is not just a visual spectacle. It takes to the extreme even its performance capability and power. It comes well-equipped with a 5.2 liter V10 engine, so strong it can propel the Egoista to levels of up to 600 horsepower. When driven at extreme speed, the Egoista is able to maintain stability due to 2 automatically activated rear flaps. The flaps are built into the profile of the bodywork and takes the place of the typical aerodynamic appendages.

What the flaps do is they allow the Egoista to adapt to any driving condition. The engine hood is built with a series of air intakes at the back which allows for air flow to cool off the powerful V10 engine at the back of the supercar. The Egoista’s front was designed to increase downforce, while the rear portion helps reduce weight with its look that is open with a full view of the mechanics.

Lamborghini Egoista’s light system is in itself a handiwork of fine engineering, design, and technology. This is in consonance with the character of the Egoista as a supercar par excellence. One would think the Egoista’s lights would appear in an aircraft instead of an automobile. LED clearance lights take the place of traditional headlights. The LED clearance lights are three-dimensional which allows the Egoista to illuminate more than just the road in front, something only aircraft lights are capable of.

Egoista would make the casual observer think lights have gone out of style since the Egoista seemed to have hoarded all the lights in the motoring world. It has two rear red lights, two front white lights, two orange-colored bull’s eyes which serve as side markers, two more lights on the roof, and a red upper tail flashing light.

Lastly, the Egoista would only be a Lamborghini if it carries the mark of the raging bull, the Lamborghini brand icon. This is artistically and expertly integrated into the Egoista’s bodywork, completing the process of making the Egoista a true Lamborghini masterpiece.

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