Lamborghini Urus production still waiting for the green light

Article by Christian A., on September 15, 2014

Although many reports said that the Urus was green-lighted as Lamborghini’s new crossover/SUV, it appears that the vehicle is still under consideration. VW Group didn’t approve the production of the Urus yet but it is very close to take this decision and the vehicle will go on sale in 2017 or 2018.

The new Lamborghini Urus will take on other SUVs from other luxury carmakers such as Bentley and Rolls-Royce or Maserati. On of the main markets will be the United States, China and Russia.

Previewed in the concept form back in 2012 at the Auto China, the Urus was equipped with a V12 engine that delivered 600 hp (400 kW). The production version will use the MLB platform used by the next-generation Porsche Cayenne and Volkswagen will build it alongside the Cayenne, VW Touareg and Audi Q7 in Slovakia.

Urus is a spiritual successor of the LM002 also known as Rambo Lambo, built in 1993 following a collapsed bid to produce military vehicles.

Evident on all of its models, Lamborghini has been known for its avant-garde design creations, with each of its models considered as technical sculptures. Nonetheless, every vehicle that Lamborghini created features a pure and minimalist design, with an utter focus on important aspects of design. This is the same logic that oversaw the creation of the Aventador sports car and is governing the new Lamborghini Urus concept car.

Its tight and sharp lines exude precision, while its clean and refined surfaces convey Lamborghini’s superior expertise and experience in design, construction and body shell production. The combination of these elements resulted to a precise design language that is both highly expressive and technically appealing.

The design of the new Urus concept starts at its front end, where its resemblance to the Lamborghini family is very apparent. Distinctive design cues typical of Lamborghini found in the new Uris concept include the three-dimension front end laden with sharp lines, the arrow-like nose, large air intakes on both sides as well as the Y shape in the headlamps. Furthermore, the new Urus concept features aerodynamic elements as well as lines running from the hood over the roof to the rear end.

Each of these characteristic details of a Lamborghini has been reinterpreted for the Urus concept. For instance, headlamps now feature a horizontal, heptagonal shape and makes use of full LED technology -- two arrays each with three high-performance LED units. Daytime running lights owe their characteristic Y-shape to the LED light guides while the LED fog lamps of the new Urus concept are placed beneath the huge air intakes, sandwiching the adaptive front spoiler.

When viewed from the sides, the Urus concept reveals a narrow window surface tapering toward the rear. Along with the dynamic roofline and the muscular rear wheel arch, these surfaces lend the concept a taut and dynamic sporty appearance. The side view is broken by a marked indent formed by the air intake behind the front wheel arch.

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