Lamborghini Urus SUV has good chance of entering production, CEO says

Article by Christian A., on April 27, 2012

The exotic Urus SUV Concept that Lamborghini has on display at the Beijing Auto Show has a “good chance” of entering production, according to Lamborghini CEO Stephan Winkelmann. A sneak peek of the four-seat concept was given to journalists as the New York auto show was about to close. Company executives said that it’s likely that the Urus will go on sale within 3.5 years.

The economic downturn had resulted to the axing of the project to build the Lamborghini's 2008 Estoque sedan concept but the Urus may have a different fate since it has the “highest emotion” and the greatest potential to grow. Winkelmann also said that entering the SUV segment is the “right” one for the company and so it is banking on the model’s profitability.

He said that the SUV will borrow parts of Volkswagen Group's SUV platform, which is used by both the Porsche Cayenne and the Bentley EXP 9 F. The Urus isn’t like other Lamborghinis that have limited use. Winkelmann describes it as a “daily driver” for several households. Lamborghini's r&d chief Maurizio Reggiani said that the SUV uses several rear suspension parts and powertrain items that could also be found in other VW Group vehicles. The Urus will feature a 600-hp version of the 5.0-liter V-10 engine in the Gallardo.

In addition, it has the front suspension and transmission tunnel that’s distinctively Lamborghini. It even has the permanent all-wheel-drive system of the brand. He added that the vehicle will use more carbon fiber, making it weigh 220 pounds less than competitive vehicles. This concept uses hefty 305/35R24 tires. The Urus is expected to have global sales of 3,000 units, which will more than double the volume of Lamborghini.

In particular, about 45% of sales are expected to come from North America and South America, 30% from China and the Middle East, and 25% in Europe and Russia. Reggiani said that Lamborghini's plant in Sant'Agata Bolognese, Italy, may not be able to handle all Urus production. However, this plant will be where final assembly and customization would take place.

A vehicle that has all-wheel drive has long been one of the qualities that made the Sant'Agata Bolognese-based Lamborghini unique. The brand first joined the super-luxury SUV class when it released the now famous LM002. Presented back in 1986, this model was considered by many as truly revolutionary. The LM002 could be driven off-road easily and was equipped with a 12-cylinder engine having output of 450 hp, resulting in maximum speed of at least 210 km/h.

What truly made this model exceptional was the fact that it had an impressive exterior while showcasing a luxurious interior, a combination not seen during this time. Despite production lasting only until 1992 and with only around 300 units manufactured, the LM002 keeps its own place when it comes to automotive history. However, with the Urus, it appears that Lamborghini has once again created a new icon.

The Urus follows the long tradition of Lamborghini to name its models after bulls. Known also as Aurochs, the Urus has a large size and is considered as the wild ancestors of many domestic cattles today. With a shoulder height of as much as 1.8 meters, this fighting bull from Spain has been bred for over 5 centuries. In terms of appearance, the Lamborghini Urus is close to its real-life counterpart.

At the moment, the Urus has been labeled as the Lamborghini of SUVs. What this concept car does is to put attention on three important qualities which are driving fun, performance, and design, qualities that the brand has set new benchmarks for. As a sports utility vehicle, the interior offers enough space for four people to be comfortable. With its substantial space, you can put in those large luggage or shopping bags. Even with all of these different and excellent features, the Urus is most importantly a true Lamborghini in terms of looks.

Its appearance is powerful but not bulky. Despite being sporty and muscular, it remains to be elegant. The proportions are indeed excellent despite having a height of 1.66 meters, lower compared to its rivals. Overall length of 4.99 meters though means it does belong to the sporty SUV class with width measuring 1.99 meters. Indeed, the Urus is perfect for leisure travel with friends or just being with the family. This is a Lamborghini that you can truly use on a daily basis.

If you liked the article, share on:



Like it or not, Chevrolet may soon be offering a cheaper Camaro in hopes of competing with Dodge Challenger and Ford Mustang GT. Apart from the less expensive trim, the...
by - August 17, 2017
Recently, Porsche revealed a new Macan Turbo wearing a Performance Package and a unique Porsche Motorsport themed paint. At first look, it will remind you of the 919 Hybrid and...
by - August 17, 2017
The BMW M1 will be one of the most exclusive cars that will be showcased at the upcoming 2017 Pebble Beach Concours d'Elegance, alongside many other extravagant models. Firstly, there...
by - August 17, 2017
Aston Martin Vanquish Zagato makes its debut with a total of four variations including the Speedster and the Shooting Brake trims. As part of the limited edition model, the company...
by - August 17, 2017
Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Subscribe to our newsletter!