Lamborghini Urus to vie in super-luxury crossover segment in 2017

Article by Anita Panait, on September 16, 2013

The quarter-million dollar super-luxury crossover segment may have a new entry in 2017 with the arrival of the Lamborghini Urus. The Urus -- expected to be underpinned by a Volkswagen Group platform -- is targeting consumers in the United States and China. Lamborghini had mulled a four-seat car but is thought to have decided on a crossover based on volume projections.

Lamborghini is currently showing the last version of the redesigned Gallardo sports car, called Squadra Corse, at the Frankfurt Motor Show. Its production version is expected to be underpinned by a platform that also underpins the new-generation Audi R8, with sales to commence early 2014. This fall, the carmaker will also launch to the market the new Aventador LP700-4, a roadster version of the carbon fiber supercar.

Three examples of an Aventador offshoot are currently being built by Lamborghini to celebrate its 50th anniversary, with sales to start also this fall. The Veneno is powered by a mid-mounted V-12 engine that provides up to 750hp, propelling the car from zero to 60 mph in 2.8 seconds and helping it reach a top speed of 221 mph. Lamborghini is currently awaiting for the go-signal to build a crossover based on the Urus concept.

Lamborghini’s design has always been distinct, pure and minimalist. In the opinion of many, a Lamborghini can be considered as a technical artwork and sculpture with the ability to convey motion even at a standstill. The new Lamborghini Urus concept car deeply exemplifies this, just like the much acclaimed Aventador sports car.

Being an avant-garde work of art defines just a part of the Lamborghini Urus concept car. This is evidenced by its ultimate precision, as can be seen on its tight, razor-sharp lines and well as by clean, yet finely executed surfaces. All of these attributes, as found on the new Lamborghini Urus concept car, serve as a display of Lamborghini’s competence and experience in the fields of automotive design and construction as well as bodyshell manufacturing. This resulted to the creation of a precise design language with a stunning technical appeal.

This precise design language is well conveyed on the front end of the new Urus concept car, where it has a striking resemblance to other members of the Lamborghini family. The three-dimensional front end is marked by arrow form and sharp lines as wells as by the Y shape in the headlamps and the large air intakes on the flanks. In addition, the front end is marked by aerodynamic elements and lines running from the bonnet over the roof to the rear Urus concept car.

Of course, every single detail on the Urus concept car received its own reinterpretation. For instance, the headlamps have been reinterpreted to have a horizontal, heptagonal form while featuring full LED technology. These headlights include two arrays of lamps, each featuring three high-performance LEDs. The daytime running lights also employ LED technology, which allowed them to have the typical Y-shape. The front end also feature LED fog lamps placed below the large air intakes, at the middle of which is the adaptive front spoiler.

Meanwhile, the side view of the Lamborghini Urus concept car reveals a narrow window surface tapering toward the rear. This detail – in combination with the dynamic roofline and the muscular rear wheel arch – lends the Urus a sporty appearance, as complemented by a sense of lightness provided by the indent formed behind the front wheel arch by the air intake.

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