Lamborghini will not see sales picking up again until new supercar is launched

Article by Christian A., on November 9, 2010

Lamborghini’s full-year revenues are expected to suffer because production of its high-performance Murcielago had been stopped six months ago. It’s anticipated that sales will pick up only in the second half of 2011 with the launch of a successor supercar, according to CEO Stephan Winkelmann.

Lamborghini, a unit of Volkswagen AG's Audi, ceased building the $400,000 Murcielago last May. In an e-mail to Reuters, Winkelmann said that its sales performance will be affected. Lamborghini struggled during the global economic crisis.

Even with the continuing growth in Asia, the carmaker’s first-half sales dropped by 2.6% to 152.9 million euros ($216 million). In 2009, sales had dropped 41% to 281 million euros.

Winkelmann said that returning to the record levels seen in 2007-2008 will not be immediate, especially when you consider the slow demand from markets like Europe and the US.

Winkelmann expects the recovery to start from the second half of next year. In 2008, Lamborghini sold a record 2,430 cars.

Named after a fighting bull, the Murcielago is Lamborghini's top-selling 12-cylinder car. It has delivered over 4,000 units in nine years, 409 of which were sold in 2009. [via Reuters]

If you liked the article, share on:

Topics: lamborghini, sales

Comments

Recommended

It has already been months since Czech carmaker Skoda unveiled the comprehensively refreshed – both in terms of design and engineering -- Fabia hatchback. Now, the car company will be...
by - November 14, 2018
After VIN registrations revealed months ago that Porsche was planning a new 718 Cayman T, new details have surfaced that about the hardcore model. According to a report by Auto...
by - November 14, 2018
After confirming in 2017 that its midsize pickup would be coming back to the United States, Ford took the wraps off the 2019 Ranger early last year. It featured an...
by - November 14, 2018
In case you missed it, Ferrari is joining the world of crossovers. As SUV and crossovers continue to rule the demand in the automotive world, the Italian sports car maker...
by - November 13, 2018
McLaren has already commenced the production of the McLaren Senna sports car this year. On the other hand, Aston Martin will start building the much-anticipated Aston Martin Valkyrie hypercar in...
by - November 13, 2018