The 50-day, 10,000-mile cross-continent expedition -- dubbed the Journey of Discovery -- undertaken by Land Rover will be concluded at the Goodwood Festival of Speed. Land Rover arranged the event to mark the 1,000,000th Land Rover Discovery built at its Solihull plant earlier this year. The journey started at Birmingham, UK, and will end at Beijing, China.
It seeks to raise £1,000,000 for Land Rover's Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC). The outstanding achievements of the Discovery and its lasting success will be represented by the newest Discovery 4 on display and in off-road action.
Meanwhile, Land Rover's new stand will rebuild the Solihull production line where the car is made. Discovery has been given over 200 awards around the world. In 2011, it broke records with nearly 45,000 units sold throughout 170 worldwide markets. It is serves as a terrific example of UK design, engineering and manufacturing, with 83% of production being exported from its West Midlands manufacturing base.
The highly practical Land Rover Discovery 4 can accommodate seven passengers and has a load space volume of up to 2,500 litres. It is filled with technology such as Land Rover's award-winning Terrain Response System, which adapts the vehicle to respond to various terrains and driving conditions such as snow and sand. The Solihull facility now has about 6,000 workers following a recruitment drive launched six months ago. This expanded the workforce by 20%.
The next generation of the Land Rover Discovery 4 now boasts of improved on-road ride and handling while making sure that its off-road capabilities are further enhanced. To achieve these improvements, the new Land Rover Discovery 4 is provided with revised steering, new suspension components and larger brakes as well as improvements in its traction control and into Land Rover’s Terrain Response system.
Aside from these performance-related enhancements, Land Rover also updated the exterior of the Land Rover Discovery 4, including a front end with smoother and simpler surfaces as well as a more aerodynamic bumper. In addition, the Land Rover Discovery 4 features sportier new lights that now employ LED technology both on the front and rear. Additionally, the new front headlights feature High Beam Assist that switches on or off depending on the conditions.
Likewise, the interior of the new Land Rover Discovery 4 has been redesigned, as it now dons a revised dashboard and center console as well as new seats. Moreover, the interior of the Land Rover Discovery 4 is provided with a number of new, user-friendly features.
Design Director Gerry McGovern remarked that the new interior of the Land Rover Discovery 4 features a more premium look and feel as well as improved functionality. For instance, the vehicle’s new console is now more inclined towards the driver, who is now able to have a better reach of the switchgear.
In addition, the new LED Interior Mood Lighting on HSE models results to a more inspired cabin. McGovern added that the interior was made more premium by employing smoother surfaces and softer materials as well by paying attention to a number of critical details.