In celebration of Land Rover’s 65 years of technology and innovation, a special event is scheduled to take place at Packington Estate near its Solihull homeland. A member of the 'Black Cats' Royal Navy display team, known for their exciting air displays, will fly in a 'HUE' birthday cake in a Lynx helicopter.
The Land Rover brand has been working on vehicles that can handle any terrain ever since Maurice Wilks sketched its foundations in the sand. Because of this principle, Land Rover has become popular worldwide ever since production started in 1948. At this event, the 'HUE 166' or the ‘Huey’ – the first Series I Land Rover – will be prominently displayed. Land Rover will also debut a Special Edition Defender - the LXV at this event.
Defender builds on the original Land Rover in 1990. So far, this legendary lineup of utility vehicles - Land Rover Series I, II, III and Defender - has sold more than two million units. The LXV, which is based on the standard Land Rover Defender, is offered in five different body styles. The Defender is powered by the 2.2-litre diesel engine and features the 6-speed manual transmission, delivering 122PS@3,500rpm of power and 360Nm@2,000rpm of torque.
This Special Edition is equipped with a set of 16-inch Sawtooth alloy wheels and is available in either Santorini Black or Fuji White with contrast Corris Grey roof, grille and headlight surrounds and facia.
Its interior includes exclusive full leather seats with LXV embossed front headrests and distinctive orange contrast stitching on the seats, steering wheel and centre cubby compartment to go well with the exterior LXV decals. The rear of the vehicle can feature a union flag decal available as an option. Pricing will be announced in August.
Land Rover's Global Brand Director John Edwards reveals that the brand is celebrating a proud tradition amounting to 65 years. He adds that Land Rover is actually having two celebrations considering that March figures reveal that this was the strongest, in the history of the brand, when it comes to monthly sales performance and even quarterly sales performance. The event will be done at the Packington Estate with an estimated 150 land Rover heritage models to be put on display. This is the setting which served as the testing ground for the original prototypes launched back in 1947-48.
In fact, this is also where the Rover development vehicles, released during the late 1960s and up to the early 1970s, were tested as well. All of these models represent significant milestones in the 65-year history of the brand. Further, these same models were fitted with features that were considered as firsts in the 4x4 industry. Examples of such innovations include technologies related to Stop/Start, Terrain Response, Hill Descent Control, and Electronic Traction Control. Introduced as well by Land Rover were the adjustable air suspension and the anti-lock brakes. Land Rover revealed that each model to be exhibited will highlight the well-known range of capability the brand is associated with.
These include ploughing models, military and expedition vehicles, and emergency service ones. Included as well are royal vehicles and concept models. What this means is that there can be no question as to the versatility of the Land Rover. These very same models will be put on display alongside many of the others in the range like the Range Rover, Range Rover Evoque, Range Rover Sport, Freelander, Discovery, and Defender.
Part of the exhibit will also show the first ever 9-speed transmission fitted to a passenger car and the Electric Defender research model, the latest technological advancement to come from Land Rover. Going back as far as 1948, each component of the models to come from Land Rover has not only been designed, but also engineered as well, with purpose.
This proves that even today, the brand continues to manufacture the most capable of all-purpose vehicles in the world. Models released by Land Rover have always been unique and distinct mainly due to a good mix of all-terrain capability that is unmatched in terms of performance and refinement. This makes any Land Rover model ready to meet head-on even the most unwelcoming and challenging environment.