Land Rover signs 3-year deal as sponsor of Extreme Sailing Series

Article by Anita Panait, on May 4, 2013

Land Rover has inked a deal to serve as the global sponsor of the thrill-filled Extreme Sailing Series for three years during a special ceremony at the 2008 Olympic ‘Sailing City’ in Qingdao, China. To celebrate the signing, the carmaker unveiled and christened a Land Rover-branded Extreme 40 Catamaran.

The deal made Land Rover as one of two Series Main Partners for the Extreme Sailing Series that is organized by OC Sport. The livery of the Land Rover Extreme 40 was created by the Land Rover design team led by Gerry McGovern, Design Director & Chief Creative Officer.

The Extreme 40 will serve as the ideal viewing platform to experience the Extreme Sailing Series, allowing guests including Land Rover customers, to get in the action. The Extreme 40 also provides Land Rover the opportunity to enter the race later this year with a professional Race Team as a ‘Wildcard entry.’

After the christening of the Extreme 40, Mark Cameron, Land Rover Global Brand Experience Director, expressed excitement for the carmaker’s partnership with OC Sport and the Extreme Sailing Series. He remarked that it was fitting to start the sponsorship in China, since the country is the carmaker’s largest single market for new vehicle sales, and the centre of its global strategy.

Cameron said he is looking forward to the “unique collaboration,” which he describes as a new and exciting chapter in Land Rover’s support of sailing. He remarked that they always considered that the sport of sailing and the philosophy of Land Rover go hand in hand. Land Rover’s support for sailing started in 1988 when it served as a sponsor for Cowes Week on the Isle of Wight, England.

Topics: land rover

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