Land Rover to complain against Chinese copy of Evoque SUV

Article by Christian A., on November 27, 2014

Land Rover is planning file a complaint with Chinese authorities over a local SUV it claims is too similar to its Evoque SUV, a report by Autocar says. The alleged copy – the Landwind X7 SUV– was unveiled at the Guangzhou Motor Show in China last week.

The X7 looks too much like the Evoque, and even bears the similar font and the lettering positioning on the hood. Land Rover chief executive Ralf Speth told Autocar that the “fact that this kind of copying” is happening in China is “very disappointing.”

He noted that that such copying should not happen since the intellectual property involved is owned by Jaguar Land Rover. He added that any infringement of that intellectual property will be a breach of international regulations applicable globally.

According to Autocar, Landwind will commence producing the X7 this month and will sell it at around CHY134,992 ($22,000) in China. The price of the Landwind X7 is well below starting tag of the Evoque in China, which is much higher than its sticker in the United States due to import duties.

Likewise, the X7 is powered by a 2.0-liter turbocharged four-cylinder engine providing 188 hp of output and 184 lb.-ft. of torque.

The engine is mated to either a six-speed manual gearbox or an eight-speed automatic transmission. According to Speth, he will talk with Land Rover’s partners at local carmaker Chery “to find a way around this situation." He said that such copying will undermine the credibility of China.

If you liked the article, share on:

Comments

Recommended

As seasons change, temperatures rise and fall. The changes affect our preferences when it comes to driving cars. Therefore, Aston Martin introduces the new DB11 Volante or convertible, and it...
by - October 16, 2017
Aston Martin may be known for building many of the stylish Bond cars we see on the big screen but nobody really knew how it can get super aggressive when...
by - October 16, 2017
Today, manual transmissions have become rare in mainstream cars and are more commonly found in performance cars within the $20,000 to $40,000 range. However, the selection of affordable, three-pedal performance...
by - October 16, 2017
We expected to see the BMW i8 Roadster at last month’s 2017 Frankfurt Motor Show, but it never made an appearance. So the question on fans’ lips now is when...
by - October 16, 2017
Jaguar has just released the first official image of its newest offering, the new Jaguar XEL. Essentially the long-wheelbase version of the Jaguar XE compact sedan, the new Jaguar XEL...
by - October 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries