Land Rover to complain against Chinese copy of Evoque SUV

Article by Christian A., on November 27, 2014

Land Rover is planning file a complaint with Chinese authorities over a local SUV it claims is too similar to its Evoque SUV, a report by Autocar says. The alleged copy – the Landwind X7 SUV– was unveiled at the Guangzhou Motor Show in China last week.

The X7 looks too much like the Evoque, and even bears the similar font and the lettering positioning on the hood. Land Rover chief executive Ralf Speth told Autocar that the “fact that this kind of copying” is happening in China is “very disappointing.”

He noted that that such copying should not happen since the intellectual property involved is owned by Jaguar Land Rover. He added that any infringement of that intellectual property will be a breach of international regulations applicable globally.

According to Autocar, Landwind will commence producing the X7 this month and will sell it at around CHY134,992 ($22,000) in China. The price of the Landwind X7 is well below starting tag of the Evoque in China, which is much higher than its sticker in the United States due to import duties.

Likewise, the X7 is powered by a 2.0-liter turbocharged four-cylinder engine providing 188 hp of output and 184 lb.-ft. of torque.

The engine is mated to either a six-speed manual gearbox or an eight-speed automatic transmission. According to Speth, he will talk with Land Rover’s partners at local carmaker Chery “to find a way around this situation." He said that such copying will undermine the credibility of China.

If you liked the article, share on:

Comments

Recommended

If you are one of those lucky enough to place an order for a final production version of the Mercedes-AMG Project One, here is a good development: Mercedes-Benz’s high-performance arm...
by - September 21, 2018
After months of previewing the e-tron all-electric sports utility vehicle through prototypes wrapped in bright orange and black camouflage, Audi has finally unveiled the final production version of the SUV...
by - September 20, 2018
There have been no straight six-cylinder engines at Fiat Chrysler Automobiles since 2007, when Jeep launched the Wrangler JK generation. While Chrysler had been using straight six-cylinder engines since 1964,...
by - September 19, 2018
Mercedes-AMG’s GT 4-door Coupe models now have a new member, in the guise of the AMG GT 43 4MATIC+. This new model is AMG’s newest entry-level offering, with a price...
by - September 18, 2018
It is better not to expect any new diesel engines from Cadillac, the luxury vehicle division of General Motors. After all, following much considerations of a number of factors, the...
by - September 18, 2018