Land Rover to complain against Chinese copy of Evoque SUV

Article by Christian A., on November 27, 2014

Land Rover is planning file a complaint with Chinese authorities over a local SUV it claims is too similar to its Evoque SUV, a report by Autocar says. The alleged copy – the Landwind X7 SUV– was unveiled at the Guangzhou Motor Show in China last week.

The X7 looks too much like the Evoque, and even bears the similar font and the lettering positioning on the hood. Land Rover chief executive Ralf Speth told Autocar that the “fact that this kind of copying” is happening in China is “very disappointing.”

He noted that that such copying should not happen since the intellectual property involved is owned by Jaguar Land Rover. He added that any infringement of that intellectual property will be a breach of international regulations applicable globally.

According to Autocar, Landwind will commence producing the X7 this month and will sell it at around CHY134,992 ($22,000) in China. The price of the Landwind X7 is well below starting tag of the Evoque in China, which is much higher than its sticker in the United States due to import duties.

Likewise, the X7 is powered by a 2.0-liter turbocharged four-cylinder engine providing 188 hp of output and 184 lb.-ft. of torque.

The engine is mated to either a six-speed manual gearbox or an eight-speed automatic transmission. According to Speth, he will talk with Land Rover’s partners at local carmaker Chery “to find a way around this situation." He said that such copying will undermine the credibility of China.

If you liked the article, share on:

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019