For 2010, Land Rover’s new-vehicle registrations reached just a little over 42,000 in the UK. This figure is 28% higher than the 33,000 vehicles sold the prior year. Sales of all of its models improved, with the Freelander up 37%, Range Rover up 29% and Discovery up 27%.
In a press release, Land Rover UK managing director, Colin Green, said that all the more customers are “looking at the bigger picture” and are thinking of the overall cost of car ownership before deciding to buy the car.
The press release also stated that the sales and market share of Land Rover grew because of improved fuel economy, combined with excellent residual values.
The primary reason for the boost in sales is the positive response for 2011 MY vehicles and the improved fuel efficiency across the range.
Many British customers chose the most economic model in the model lineup, the Freelander 2 TD4_e, which features Land Rover's Intelligent Stop Start technology to cut CO2 emissions by up to 20% in urban traffic.
Green added that the retail environment may still be challenging but the company believes that it will improve its sales further for 2011. He said that Land Rover will continue to invest in the new product, such as what it will do for the launch of the New Range Rover Evoque later in the year.
This model is scheduled to be officially introduced on Jan. 7. Production will be done at Land Rover's plant in Halewood, Liverpool, resulting to the creation of 1500 new jobs.