Last Justice League Kia unit unveiled at San Diego Comic-Con

Article by Anita Panait, on July 19, 2013

A Justice League-inspired Kia Sorento was unveiled at the San Diego Comic-Con as part of the partnership between DC Entertainment (DCE) and Kia Motors America. The Justice League-inspired Kia Sorento was the eighth and final custom vehicle built by the partnership. Its looks are designed by Jim Lee, the iconic comic book artist and DC Entertainment co-publisher.

Lee completed the customization of the Sorento before a live audience. The collection of all eight Justice League-inspired Kia vehicles will be exhibited throughout Comic-Con at the Interactive Zone at Petco Park. The vehicles were created to boost awareness of DC Entertainment’s “We Can Be Heroes” giving campaign. After the unveiling of the eighth vehicle, DCE President Diane Nelson announced that it would be the centerpiece of a special online charity auction on eBay, which proceeds will benefit the “We Can Be Heroes” campaign.

Nelson opened the 10-day charity auction, which is now live at www.ebay.com/wecanbeheroes until July 27, 2013. The 10-month partnership between DC Entertainment and Kia involved creating eight vehicles based on iconic characters that comprise the Justice League – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg. Each of these characters is featured on their Kia model designed by Lee. The eighth car captures the entire Justice League, as drawn by Lee.

“Our goal in 2013 was to bring our fans and the JUSTICE LEAGUE Super Heroes together in unique ways to fight the hunger crisis in the Horn of Africa. That effort started with the once-in-a-lifetime opportunities we’ve been able to offer through our crowdfunding campaigns that have raised over $285,000 to-date,” Nelson said. “Now, through these tremendous partnerships with Kia and eBay, the auction will take the offerings to a whole new level with a truly one-of-a-kind, and fully driveable, CUV customized by Jim Lee.”

In a segment that is often known for its bland utility, the 2014 Kia Sorento boasts sophisticated and dynamic design elements, both inside and out. The new Sorento has redesigned front fascia and rear fascia enhancing its road presence with a wider and lower appearance up front as well as a visually broader stance at the back.

Moreover, the pervasive Kia tiger-nose grille of the new Sorento has been enhanced with an anodized black or silver metal mesh appearance and its lower valance opened in order to expose its aggressive cross-hatched maw. What’s more, the vehicle’s front LED positioning lamps make for dramatic eyebrows while peering from behind the tapered clear lenses are projector-style headlights.

Meanwhile, fog lights available on all trim models were upended and pushed far out to the corners of the vehicle’s front bumper for better visibility at the front and sides. Moreover, horizontally placed rear LED combination lamps wrap the turn signal and the back-up lights, giving off a warm corona. This makes the new Sorento immediately recognizable from behind. Additionally, the new Sorento sits on redesigned 17-inch, 18-inch, and, for the first time in Kia's best-selling CUV, 19-inch wheels.

Getting inside the 2014 Sorento is experiencing a new degree of sophisticated elegance. Furthermore, a redesigned instrument panel combines technology and proven ergonomics. For the EX trims and above, their large center gauge cluster boasts a 7-inch TFT LCD projecting a digital speedometer that is flanked by easy-to-read analog tools or instruments for the fuel level, engine temp, and tachometer. Also, the TFT LCD readout displays vehicle and trip information, together with navigation updates. Furthermore, the look and layout of the center stack have been modernized and the position of the buttons has been rearranged for easy use.

Topics: kia, kia sorento, suv

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