Last Mercury, a Grand Marquis, rolled off the production line

Article by Christian A., on January 5, 2011

The Mercury brand has officially ended with the last vehicle – a Grand Marquis – rolling off the production line earlier this week at Ford Motor Co.'s assembly plant in St. Thomas, Ontario.

Ford spokeswoman Marcey Evans said that the sedan will be shipped out as part of a fleet order. Mercury is being terminated to allow Ford to focus on its two core brands, Ford and Lincoln.

Because of snowstorms, there were delays in the delivery of parts shipments to the plant. As a result, production of the final Grand Marquis has been postponed to begin into the new year.

The Grand Marquis has been in production at St. Thomas for 25 years. This plant will continue to build the Ford Crown Victoria for taxi and police fleets until the plant's slated closure in September. Since Mercury debuted with the 1938 model year, over 21 million Mercury cars and light trucks in the U.S. have been sold.

Mercury was expected to be a step between Ford and Lincoln. With the debut of Mercury, GM was able to set up a ladder of consumption, starting with Chevrolet and followed by Pontiac, Oldsmobile, Buick and Cadillac.

Chrysler had been responsible for the marketing for Plymouth, Dodge, DeSoto and Chrysler. Bob Casey, curator of transportation at The Henry Ford museum in Dearborn, Mich., said that Ford has turned its back on differentiating Ford and Mercury as it now believes that it isn’t worth the money to be “substantially different.” [via autonews - sub. required]

Topics: mercury

If you liked the article, share on:

Comments

Recommended

A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries