Launch of 2014 Jeep Cherokee to be delayed by few months

Article by Anita Panait, on June 25, 2013

The rollout of the 2014 Jeep Cherokee to the market would be delayed by a few months as Chrysler implements some tweaks on the production process at its Toledo Assembly Complex. Union officials say the delay in the Cherokee launch is due to fit-and-finish issues at the site's new body shop while sources privy to Chrysler say engineers are still fine-tuning the performance of the nine-speed transmission in the vehicle.

Reid Bigland, head of US and Canadian sales for Chrysler, has remarked this month that the 2014 Cherokee will start contributing to sales either on September, October or November. Chrysler had said the Cherokee will be available in the third quarter of 2013.

A spokeswoman for the carmaker has reiterated that the Cherokee will start contributing to sales in September 2013. Chrysler invested $500 million to revamp its Toledo Assembly Complex to accommodate the Cherokee. Union and company officials said the carmaker has been conducting pilot builds for weeks to address quality issues before starting to produce salable units.

Earlier this year, executives at the carmaker said that they would start producing salable units in late May 2013. Chrysler spokeswoman Jodi Tinson remarked that the 2014 Jeep Cherokee is an all-new vehicle being produced in an all-new body shop on a whole new process, so they will continue to have suppliers to address issues and tweak processes as they ramp up production.

The Cherokee is Chrysler's first Jeep built on a Fiat platform. According to Bigland, Chrysler's decision not to roll out the Cherokee until it was ready is a sign that the carmaker has changed.

He noted that the under the new Chrysler, they are "extremely cautious with what goes out to the market," particularly when regarding new products. He remarked they only have one chance to make a "positive first impression." However, the Cherokee's delayed launch would make it harder for Jeep to match its global sales record of 701,626 units in 2012.

The 2014 Jeep Cherokee mid-sized SUV introduces an all-new exterior styled for the future along with a worldwide attractiveness. The Jeep design team was moved to produce an automobile that propels Jeep into the next generation with a form that is effective while sticking to Jeep’s DNA and design tradition. The brand-new 2014 Jeep Cherokee is an automobile that not only appears effective and able, but is effective and able in every road, trail, and climate conditions.

Liquid, smooth exterior outlines emphasise the capable, wind-splitting upper section of the brand-new Cherokee. The sturdy, safe lower section communicates the celebrated ability that is representative of all Jeeps.

2014 Cherokee has a strong posture, a powerful wheel-to-body ratio, and a masterful road bearing. The forceful approach and departure points add to the class-leading ability. The first main feature in the front end of the new 2014 Jeep Cherokee is the waterfall bonnet with the signature sharp, seven-slot grille that includes a clean, lateral snap, a characteristic in many traditional Jeeps. The bonnet is distinctly defined and differentiated from the fenders in front with a contemporary variation of Jeep’s legacy. The single-piece bonnet and grille configuration confirms an accurate build.

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